{"release_notes":[{"id":"announcement-0d57560c-b560-4bc0-88fd-83e78175134e","title":"See how your SMS performs, right next to email","summary":"See delivery, failures and revenue for your SMS beside your email, so you know what each text earns.","whats_new":"- Delivery rate, Failed rate and Unsubscribe rate for SMS, for your flows and campaigns\n- The reason each SMS failed, such as an unreachable phone or an opted-out number, with a log you can search by phone number\n- Revenue and conversions split between email and SMS, for each flow, each campaign and each step\n- Find it in Flows → Deliverability: pick SMS in the headline","impact":"Texts that fail cost you money and leave you guessing. Now you see how many SMS arrive, why each failure happened and the revenue that SMS earns, so you can fix problems and grow what works.","heads_up":"- Deliverability page: the channel is now a dropdown in the headline (\"In the last 30 days we've successfully delivered X [emails ▾] with a delivery rate of X%.\"). Email is the default; the Email/SMS buttons in the header are gone. A site with no SMS sends sees plain text.\n- SMS shows one \"Failed\" metric (Twilio failed or undelivered), not Bounced or Skipped, as Klaviyo does. Each failure has a type: Invalid number, Can't receive SMS, Opted out, Unreachable, Carrier filtered, Other. The Reasons tab lists each Twilio error code with a plain-English reason, plus a failure log (search by phone, filter by reason, message and type) and a country breakdown.\n- Opted out (Twilio 21610): the shopper replied STOP before. The number is now suppressed automatically, and Shoppers warns before a merchant unsuppresses a phone that replied STOP. SMS starts again only when the shopper replies START.\n- Flow page: Performance per step lists SMS steps with a Failed column; the flow Deliverability panel has All / Email / SMS. A flow with only email or only SMS shows only that channel.\n- Campaigns: Insights splits revenue and conversions by channel and shows SMS ROI. Campaign pages show the engagement chart (store visits for SMS-only campaigns), performance per step and revenue per delivery. The campaign editor, Review & Schedule and the clone modal show SMS steps as SMS, with recipient counts for each channel.\n- Unsubscribes are linked to the last SMS that a shopper got in the previous 7 days. Older unsubscribes (before November) are mostly not linked to a text, so 30-day SMS unsubscribe rates are fully correct from early December.\n- Design polish in the same release: green Save in shopper modals, matching section headings on the flow page, even stat cards on Campaigns → Insights.","topic":"Deliverability","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/understanding-the-deliverability-dashboard/","release_date":"2026-11-12","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F7558a1d9-0485-4b32-ac79-d7a1982952d8%2F1-media.gif","mime":"image/gif","caption":"Pick SMS in the Deliverability headline to see delivered, failed and unsubscribe rates."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F5005f83d-65e2-4300-9bd6-a678f059cbea%2F2-media.png","mime":"image/png","caption":"A flow's performance per step, with email and SMS steps side by side."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fa02a7dba-d29b-4ba7-aca9-5c1dc6473bc8%2F3-media.png","mime":"image/png","caption":"Review & Schedule shows an SMS step's text and recipients for each channel."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F1bc03eb4-651c-46b3-a778-e263dd84d9b7%2F4-media.png","mime":"image/png","caption":"A warning before you unsuppress a phone that replied STOP."}]},{"id":"announcement-3f33fb0d-0ac2-4b0b-86f5-4d96e743094d","title":"Schedule several coupon pauses ahead of your sale","summary":"Plan each stage of your sale in one go: schedule several coupon pauses, and coupons switch back on by themselves.","whats_new":"- Add as many coupon pauses as you need, each with its own name, start and end\n- Coupons turn off at the start of each pause and come back on at the end, all by themselves\n- Keep coupons on in the flows you choose, such as your welcome flow\n- Find it on the Coupons page: click Pause coupons, or Edit pauses when one is already set","impact":"Big sales often run in stages, and your flows shouldn't stack an extra discount on top of your sale price. Now you can set up every pause ahead of time, so your margin stays protected without remembering to switch coupons off and on.","heads_up":"- Times are in the store's time zone. Pauses cannot overlap, but one can start the minute another ends. A pause that has ended drops off the list.\n- During a pause, flows still send, just without an Instant coupon. Codes already sent still work at checkout. The \"keep coupons on\" flows apply to every pause.\n- The Coupons page banner shows the next pause, then each later one on a \"Then …\" line. Edit pauses changes or removes any pause that has not ended.\n- Pauses that merchants set before this release still work as they were. Merchants need to do nothing.","topic":"Coupons","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/smart-coupons-for-instant-ai/","release_date":"2026-11-12","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fd6f2b00f-09c1-4b34-afd9-a62ef2153a1e%2Fcoupon-pauses.gif","mime":"image/gif","caption":"Add a Cyber Monday pause next to Black Friday, and both show on the Coupons page."}]},{"id":"announcement-31e4f823-b7e2-4479-a212-9d1e34da3108","title":"Use REVIEWS.io reviews in your flows and emails","summary":"Connect REVIEWS.io to start flows from new reviews, show ratings in emails, and link review requests to its form.","whats_new":"- A new review can start your Review Submitted flow, and the email can change by star rating\n- Product blocks in your emails can show REVIEWS.io star ratings and reviews\n- Review request emails link to your REVIEWS.io review form, so reviews count as verified purchases\n- Connect it in Settings → Integrations → Reviews. You need the REVIEWS.io Plus plan","impact":"If you collect reviews in REVIEWS.io, Instant can now use them. A new review can start a flow, your emails can show product ratings, and review requests send shoppers to your REVIEWS.io form.","heads_up":"- Who can use it: merchants on REVIEWS.io's Plus plan. Lower plans have no API access, so they cannot connect.\n- How to connect: in REVIEWS.io, open Integrations → API and copy the Store ID and API key. In Instant, open Settings → Integrations → Reviews → REVIEWS.io → Connect, and paste them.\n- Review flow: when the Review Submitted flow is on, every new product or store review starts it.\n- Different content by review: in that flow's email, add a Smart Rule to a block and pick a review field, such as \"Rating 4 or more\" for a thank-you block and \"Rating 2 or less\" for a we're-sorry block. The rule changes what the email says, not who gets it.\n- Ratings in emails: they show on product blocks only when the merchant's reviews-in-emails setting is on. A product with no REVIEWS.io reviews shows none.\n- Review request emails: the \"Leave a review\" button and each product open the REVIEWS.io review form, filled in with the order. A product that REVIEWS.io does not know links to its store page.\n- Not yet: segments built from reviewer details.","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-reviews-io-to-instant-ai","release_date":"2026-11-11","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F8662fe9f-ea52-40e6-9ab8-9fee551ae6ed%2Freviewsio-connect.gif","mime":"image/gif","caption":"Connect REVIEWS.io in Settings → Integrations → Reviews"},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F4e0ece81-0fd8-454f-bc45-d280bb378248%2Freview-request-email.png","mime":"image/png","caption":"A review request email: \"Leave a review\" opens your REVIEWS.io review form"}]},{"id":"announcement-4d821eb8-6a11-43d0-9261-3779a4f2eefb","title":"Keep coupon codes next to the products they cover","summary":"Your coupon emails now show a code only when the products in the email can actually use it.","whats_new":"- Coupons limited to certain products or collections now check the products in each email before the code is added\n- Choose whether at least one product, or every product, in the email must be eligible for the coupon\n- When the products don't qualify, the email still goes out, just with no code and no discount wording\n- Find it in Settings → Coupons, under \"What does the code apply to?\"","impact":"A code that fails at checkout frustrates shoppers and can break brand or licensing rules. Now a coupon limited to certain products or collections only appears in emails with products it actually discounts.","heads_up":"- Applies to Instant coupons (percentage, fixed amount, smart) whose \"Applies to\" is specific products or collections. \"Entire store\" coupons are unchanged.\n- Default is \"At least one product is eligible\". Existing limited coupons now behave this way automatically: before, an Instant coupon was added whatever products the email showed. Shopify merchant discounts already worked like \"at least one\" and still do.\n- Choose \"Every product is eligible\" when a merchant must never show a code next to an excluded product, for example licensed products. Epic Desk asked for this: set it on their Cart, Checkout and Browse coupons, then they can drop their \"added to cart in the last 14 days\" workaround rules.\n- Only flows that show the shopper's own products run the check: Cart, Checkout, Browse, Collection, Page viewed, Price drop, Low stock, Back in stock. Welcome, Win Back, Anniversary and other recommendation flows do not check products, so control what shows under the code there (or remove the coupon).\n- When the code is dropped, the subject's discount prefix, the coupon block and the \"Claim your discount\" button go too. A `{{ coupon_code }}` tag in a custom HTML block still prints the code: avoid it in limited-coupon emails.\n- Collection membership comes from Instant's Shopify collection data, cached for 5 minutes. A product added to a collection very recently can count as not eligible for a few minutes (email sends with no code, never a wrong code). If collection data can't be read, the code is kept and Shopify still enforces the limit at checkout.\n- A product's Shopify sale price can still produce \"$X off\" wording with no code; that is the compare-at price, not a coupon.\n- Test emails always show a sample code (SAVE10) and sample products: they do not run coupon rules or this check.\n- Added time per send is about 1–2 ms (about 35 ms on a cache miss). Tested end to end on staging across Cart, Browse and Checkout, and checked in production after the deploy.","topic":"Coupons","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-manage-exclusions-with-instant-ai-coupons/","release_date":"2026-11-11","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fbfd34df4-313f-4bf2-97ee-e941c08eceb5%2Fcover.gif","mime":"image/gif","caption":"Limit a coupon to a collection, then choose when an email includes the code."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F683c644d-6ecb-4626-8334-8cac510e78be%2Fevery.png","mime":"image/png","caption":"\"Every product is eligible\": the code shows only when all products in the email qualify."}]},{"id":"announcement-e7be4d4a-7df1-4ab9-8035-2515e4922ffc","title":"Reorder campaign emails by changing their send date","summary":"Change an email's send date and your multi-step campaign puts it in the right place automatically.","whats_new":"- Pick any date for an email and it moves to its place in the send order, with no other dates changed\n- See where it's heading before you confirm, and undo the move in one click\n- Swap the send times of any two emails from a single menu\n- Find it in Campaigns → open a multi-step campaign → Change date on any email","impact":"Adding a resend or moving an email earlier in a multi-step campaign used to mean re-entering dates across several steps. Now you set one date and every other email keeps its time, so planning big sales takes seconds.","heads_up":"- How it works: the send date now sets the step order. While the calendar is open, the step stays put and its label shows \"Step #5 → Moves to #2\". When the calendar closes, the step slides into place and a message says \"Moved to step 2\", with Undo.\n- The old error \"Send time must be after the previous email\" is gone. The only order error left is two emails at the same time: \"Another email sends at this time. Choose a different time.\" It blocks Review and Schedule until fixed.\n- The left/right arrows on each email are replaced by one \"Swap send time\" button. It swaps two emails' times and places (the arrows used to move emails while the times stayed in their slots, which changed every other email's time).\n- Steps set to \"Wait N days after the previous email\": if a different email moves in front of them, they keep their current send time as a fixed date. If a step's time changes because of a move, the message names it.\n- Clones still land at the end; set the clone's date and it moves into place.\n- Scheduled and sent steps don't move. A paused campaign can be reordered after Pause and Edit.\n- Why: merchants needed several moves and date changes to add one resend early in a campaign, because moving an email changed the other emails' times.\n- Same release: page banners now sit under the page title, above the date range. The Turbo mode banner's \"Dismiss\" is now \"Turn off Turbo mode\".","topic":"Campaigns","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-create-a-multi-step-campaign-with-instant-ai/","release_date":"2026-11-11","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fa7e3a46f-d919-49ce-8495-5edea2880859%2Fmove.gif","mime":"image/gif","caption":"Set the resend to 27 Nov and it slides from step 3 to step 2, with Undo"},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F52801f79-30f4-4eb1-af7c-3dc72377f0c1%2Fpending-move.png","mime":"image/png","caption":"While you pick a date, the step shows where it will move"},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F45325cf9-2d9d-46a4-a01d-d6d65451a78e%2Fswap-menu.png","mime":"image/png","caption":"Swap the send times of two emails from one menu"}]},{"id":"announcement-645dd5cd-9583-4e16-96f5-bcf2f4de36aa","title":"Show the shopper's variant on product cards","summary":"Show each shopper the exact shade, size or colour they picked, right under the product name in your emails.","whats_new":"- Turn on Variant to show the shopper's shade, size or colour under each product name\n- Works in your cart, checkout, browse, back-in-stock and low-stock emails\n- Off by default, so your emails only change when you choose\n- Find it in Template Editor → select a Flow Products block → Custom → Variant","impact":"A reminder about \"the gloss\" is easy to ignore, but one about the exact shade or size a shopper picked feels personal. Showing their variant makes your abandonment emails more relevant, so more shoppers come back to finish their order.","heads_up":"- Where it shows: only on product blocks with the Flow Products source, in Abandoned Cart, Checkout Started, Browse Abandonment (product viewed), Back in Stock and Low Stock. The switch is hidden everywhere else (best sellers and other product sources, other flows, and all campaigns), because those products have no shopper variant.\n- Post-purchase is not included: its Flow Products are recommendations, not the order. Review Request could show the bought variant as a follow-up; not built yet.\n- Default: off on every block, existing and new. Nothing changed in any email until a merchant turns it on. The setting is per block, like Brand.\n- What it shows: the variant title exactly as the store writes it in Shopify, e.g. \"Medium\" or \"Navy\". Multi-option variants show as \"Small / Blue\". Products with no options (\"Default Title\") or a blank title show no line. If a browsed variant is out of stock and another is in stock, no variant line shows.\n- Product names do not change: the variant is a separate small line below the name.\n- Editor preview: shows a variant on sample products only after the daily sample-copy refresh (or \"Regenerate\" in the editor) updates a store's sample products. Real emails do not wait for this.\n- Internal codes in variant titles (such as \"_CA\" suffixes) show as written. Merchants can rename variants in Shopify.","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-choose-the-products-in-your-product-blocks/","release_date":"2026-11-11","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fc94488c6-e2d6-45c2-a003-fc80974d092e%2Fvariant-toggle.gif","mime":"image/gif","caption":"Turn on Variant in the product block, and the shopper's size shows under the product name."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F330ff9d1-8de8-44f1-9216-e6eba7eb4570%2Fvariant-on.png","mime":"image/png","caption":"Variant is on: \"Medium\" shows below Glow Serum, while a product with no options shows no extra line."}]},{"id":"announcement-aac9793a-11c3-4381-9747-e5d74df212f0","title":"Choose which sign-up form steps shoppers can skip","summary":"Let shoppers skip any step of your sign-up form, with a Skip button that you style.","whats_new":"- Add a Skip button to any step of a sign-up form, the first step too.\n- Change its text, style and place like any button, or delete it to remove the skip.\n- The form-wide \"Let shoppers skip\" switch is gone. Forms that had it on keep the same Skip as before.\n- Find it in the sign-up form editor under Add blocks > Basics > Skip button.","impact":"Before, Skip showed only after a shopper signed up, so shoppers could not skip your first step. Now you choose each step, such as an SMS step first that shoppers can skip before they give their email.","heads_up":"- Styles: Filled, Outline or Underline. A new Skip button starts as underlined text in the colour and font of the step's submit button, centred, labelled \"Skip\".\n- After a sign-up, Skip moves the shopper to the next step. On a step before any sign-up, Skip moves on and sends nothing. On the last content step with nothing sent, Skip closes the form and counts no sign-up.\n- The Skip button can go on content steps only, not on the Success step.\n- Backfill at 00:31Z on 11 Nov: each live form that had \"Let shoppers skip\" on got a Skip button on each step after the sign-up step (124 sites, 186 form versions, 157 buttons).\n- A form with SMS first (such as Linda's Electric Quilters) got Skip on the email step only. To let shoppers skip SMS, add a Skip button to that step.","topic":"Pop-ups","tags":["instant-ai"],"help_doc_url":"https://app.hubspot.com/contacts/21262878/record/2-61922177/54933574315","release_date":"2026-11-11","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F842a9d3c-c1cd-4b6d-88ea-39ce418571de%2Fskip-button.gif","mime":"image/gif","caption":"Add a Skip button to the first step of a sign-up form, change its text, and preview it."}]},{"id":"announcement-421f39fc-9d57-4bab-9bd5-81bab8003352","title":"Show an email block on desktop or mobile only","summary":"Choose which blocks show on desktop and which show on mobile, so each email looks right on every screen.","whats_new":"- Set any block to show on all devices, desktop only or mobile only\n- Switch between the desktop and mobile views to see exactly what each reader gets\n- A small \"Desktop only\" or \"Mobile only\" label shows which blocks are limited to one device\n- Find it in the email editor: select a block, then use \"Show on\" in its settings","impact":"A layout that looks great on a laptop can feel cramped on a phone. Now you can give mobile readers their own version of a block, such as a shorter banner or a simpler footer, without building a second email.","heads_up":"- The default is \"All devices\". Blocks that are already in emails do not change.\n- Outlook on Windows always shows the desktop version, so mobile-only blocks do not show there.\n- The editor still checks that the unsubscribe link shows on both devices: an email with only a desktop footer, or only a mobile footer, cannot be saved. A desktop footer and a mobile footer together are accepted.\n- In the editor, each view hides the other device's blocks. If every block is for the other device, the canvas tells you to switch views.\n- Universal header and footer (behind its own flag, not live yet) already support device-only blocks inside them. The first switch to universal sections still has two small gaps with device-only blocks. A fix is offered.","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-show-a-block-on-desktop-or-mobile-only","release_date":"2026-11-10","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fc53bb8cb-83f5-4cd5-acaf-a414089d123e%2Fshow-blocks-on-one-device.gif","mime":"image/gif","caption":"Set a block to show on mobile only: it leaves the desktop view, and shows in the mobile view with a \"Mobile only\" label."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Ff33ffffa-143c-479c-ad9f-1991c8da8adf%2Fshow-on-control.png","mime":"image/png","caption":"The \"Show on\" setting in a block's settings: All devices, Desktop or Mobile."}]},{"id":"announcement-8c3a5c55-9650-4533-8bde-8df9d86db917","title":"Send shipping emails from Track by Loop","summary":"Connect Track by Loop, and Instant sends your shipping emails for every carrier it tracks.","whats_new":"- Send shipping emails as each parcel moves, for every carrier that Track by Loop tracks.\n- Let shoppers know when a parcel is delayed, a delivery is missed, it is ready for pickup, or it is coming back to you.\n- Find it in Integrations → Shipping → Track by Loop.","impact":"Track by Loop (formerly Wonderment) now connects to Instant, so your shipping emails can go out from Instant for every carrier that it tracks. Keep all your shopper emails in one place.","heads_up":"- Track by Loop is the new name of Wonderment, after Loop bought it.\n- To connect: Integrations → Shipping → Track by Loop → Connect, then paste the security token from Track by Loop. Instant then shows a link to add in Track by Loop.\n- Track by Loop sends updates to other apps only on its top plan.\n- Turn off shipping emails in other tools before you turn on these flows, so shoppers do not get each email twice.","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-track-by-loop-to-instant-ai","release_date":"2026-11-10","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fa9f72d80-29e0-475b-8991-3a736514a0fd%2Frelease-cover.gif","mime":"image/gif","caption":"Connect Track by Loop from Integrations → Shipping, and see the 7 shipping flows that it powers."}]},{"id":"announcement-fd5dd2cd-abe0-4bf6-87ca-84d5e0fd9f06","title":"Add a YouTube video to your emails","summary":"Merchants can now link a video from any email with the new Media block, which shows a poster image that opens the video.","whats_new":"- A new **Media** block is in the email editor's block list, in Campaigns, Flows, and the Template editor.\n- Click **Media**, choose the block, and click **Insert**.\n- Paste a YouTube link in **Video link**. Instant makes the poster image from the video.\n- For a video from another site, such as Vimeo or the merchant's store, click **Add image** to upload a poster.\n- Shoppers click the poster to open the video.\n- Under **Custom**, you can add a play button, and set its colours and size, the padding, and the border.","impact":"- Merchants can show products in use, such as how-to videos and launches, in their emails.\n- Every merchant now has the Media block.","heads_up":"- Email apps cannot play a video in an email. The email shows the poster, and a click opens the video in the browser.\n- Only YouTube links make a poster on their own. For other links, upload a poster image.","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-add-a-video-to-your-emails","release_date":"2026-11-06","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fa95a2cc4-7c09-4afd-a51a-3a15bf1c7ec4%2Fmedia-block.gif","mime":"image/gif","caption":"Add a Media block, paste a YouTube link, and Instant makes the poster."}]},{"id":"announcement-cca7938a-1371-4841-aa8a-77e48f3988bd","title":"Import a whole campaign or flow, also from another site","summary":"Merchants can now import a whole campaign or flow, with all of its emails, from the same site or from another site that they are a user of.","whats_new":"- **Import a campaign:** on the Campaigns page, click \"Import template\". Choose a site and a multi-step campaign, look at each step in the preview, then click \"Import template\". Instant makes a new draft campaign with every step, and opens it.\n- **Import a flow:** on the Email Templates page, open a flow that is off and click \"Import template\". Choose a site and a flow. The import replaces all steps of the open flow. The flow keeps its trigger, its name and its on/off state.\n- **Preview before you import:** the modal shows each step of the source as this site will send it, with this site's logo, links and products.\n- **Clear status lines:** the modal says what to check before or after the import. For example: products that this site does not have, subjects that AI writes in this flow, SMS steps that the flow does not send, and emails that are not ready to send.\n- **Clone one email from another site:** in the email editor, the \"...\" menu > \"Clone template\" now lets every merchant choose another site too. The subject and preview text now follow the rules of the flow that the email goes into.","impact":"Now merchants can build templates once and import them into each store. The brand of each store comes from its own Brand Kit.","heads_up":"- A flow that is on cannot take an import. Turn it off, import, check each step, then turn it on again.\n- A scheduled flow cannot take an import. Remove its schedule first.\n- A campaign imported from another site has no audience. Choose its audience before you send.\n- Products, links and Rules come from the source site. They are not translated, so check them after the import. A coupon that names a discount of the other shop is not copied.\n- An SMS step is copied only into a Custom flow. Other flows keep their own SMS.\n- To copy one step only, use \"Clone template\" in the editor's \"...\" menu.","topic":"Emails","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-import-a-campaign-or-flow","release_date":"2026-11-05","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F67fa9f9d-e556-45a3-8883-7690544829b1%2Fus-uk-campaign.gif","mime":"image/gif","caption":"Import a Black Friday campaign from the US store into the UK store, as a new draft."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F5b89deea-eedb-425f-ba0d-00c368c52df9%2Fflow-import.gif","mime":"image/gif","caption":"Import a flow: the modal shows its steps, and says what happens to SMS steps that this flow does not send."}]},{"id":"announcement-dcc70e36-d825-4599-914d-09c6a950a94c","title":"See every experiment that Labs runs","summary":"Merchants can now see each experiment that Labs runs on their emails!","whats_new":"- Labs always tests new ideas on your emails to find what works for your brand. Now you can see each of these tests: go to Instant AI, then Labs.\n- **Your lab report:** three weekly cards. **Locked in** shows what Labs learned and applied last week, **Live now** the tests that run this week, and **Scheduled** the tests that start next week.\n- **Everything Lab is testing:** a table of every test, with its outcome, surface, variable (such as the subject line or the discount code), status, test window, and lift.\n- Filter the table by status (Running, Scheduled, On hold, Concluded), surface, variable, and goal metric, or search by name.\n- **A page for each experiment:** click a test to see the idea and why we expect it to work, the emails in the test, the goal metric, and the number of emails sent.\n- Version A and version B show side by side, each with a sample email that highlights the change.\n- When a test ends, you see the winner, and the lift in revenue per email, open rate, and click rate, for all flows or for one flow.\n- \"What we changed\" and \"How we pick a winner\" explain each result in plain words.","impact":"Before, merchants saw only the top subject-line variables. Now they see each test Instant AI runs, and the proof behind each change that Instant AI makes to their emails.","heads_up":"","topic":"Update","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-does-labs-work","release_date":"2026-11-05","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F1370ff4b-46f6-4ddc-98e2-878dd356bb91%2Flabs-report.gif","mime":"image/gif","caption":"Your lab report: the weekly cards, then every experiment, filtered to Concluded."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F487399f7-b019-4674-8d63-c1c59c5cf0ad%2Flabs-experiment.gif","mime":"image/gif","caption":"An experiment's page: versions A and B side by side, and the winner's lifts."}]},{"id":"announcement-c697409a-fe4f-492a-a556-073314eae7d6","title":"Send from a different domain for each country","summary":"Merchants can now send email to shoppers in chosen countries from another sender name, address and domain.","whats_new":"- **Senders by country:** open Configuration > Settings > Account, and click \"Edit\" on a sender profile. Under \"Senders by country\", click \"Add country sender\".\n- **Choose who and from where:** pick one or more countries, then set the sender name, From address, domain and reply-to address. Click \"Add sender\", then \"Save Changes\".\n- **Everyone else:** shoppers in other countries, and shoppers whose country we do not know, get the profile's own sender. The profile shows one line for each country and one for \"Everyone else\".\n- **A domain for each sender:** each sender profile and each country sender can send from any verified domain of the store, not only the default one. Pick it in the domain menu beside the From address.\n- **Domain Settings:** the \"Used by\" column shows which sender uses each domain, such as \"Store (United States)\". A domain that a sender uses cannot be deleted.\n- **Preview by country:** in the email editor, open the arrow beside \"Send preview\". Under \"Send to myself as\", pick a country to get the email that those shoppers get.\n- **Works everywhere:** flows, campaigns and previews all pick the sender by the shopper's country: their address country first, then the country that their browser shows.","impact":"- Before, a store sent all of its email from one domain. A brand that sells in the US and Australia from one Shopify store sent its Australian shoppers email from its US domain.\n- Now Australian shoppers can get email from the Australian brand and domain that they know, and everyone else keeps the current sender. This works for the opposite case too. This builds trust and helps inbox placement.\n- Brands that sell in more than one country benefit. Brands that want one sender profile on a second subdomain also benefit.","heads_up":"- The domain must be added and verified in Domain Settings before a sender can use it. Contact Instant support first, so that we approve the domain for your store.\n- A shopper with no known country gets the \"Everyone else\" sender.\n- Each country can be in only one country sender of a profile.\n- If a domain that a sender uses stops working, the emails from that sender stop, and Instant gets an alert. They never send from another address.","topic":"Deliverability","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-send-from-a-different-domain-by-country","release_date":"2026-11-05","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F8fe04d65-b494-4848-aac4-a1729554a324%2Fcountry-senders.gif","mime":"image/gif","caption":""}]},{"id":"announcement-07fe2e12-7a85-42b3-9fee-93daea04a294","title":"Choose the exact reviews in your emails","summary":"Merchants can now choose the exact reviews that a review block shows, and the order they show in.","whats_new":"- In the email editor, add a Review block (or select one), then click the pen icon next to Source.\n- \"Choose reviews\" now opens with source cards, the same as \"Choose products\". Choose **Pick your own**, then click **Next**.\n- On the left, search for products and select them. On the right, the reviews of those products show, grouped by product, with the highest rated first.\n- Tick the reviews that you want to feature, up to the number that the block shows (5 at most).\n- The picked reviews show in the **In email** row at the bottom. Drag them to change their order, or click × to remove one. **Unselect all** clears every pick.\n- Click **Save N reviews**. The email shows exactly those reviews, in that order, and the side panel says, for example, \"3 selected reviews from 2 products\".\n- With no reviews ticked, the block works as before and shows the best reviews of the products that you selected.","impact":"- Before, a merchant could choose only products for a review block, and Instant picked the reviews. Merchants could not feature the review that they liked best.\n- Merchants who want a specific testimonial in a campaign can now pin it, in the position they want.\n- Pinned reviews stay in the email, and another review block in the same email cannot take them.","heads_up":"- A product shows reviews only when the merchant has \"reviews in emails\" turned on and the product's average rating is 4 stars or more. Products with no reviews show last, with \"0 reviews\".\n- The email keeps the review text from when you saved. If a reviewer edits or deletes a review later, open the picker and save again to update it.\n- The product list is in name order. It does not yet put products with the most reviews first.","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-choose-the-reviews-in-your-emails","release_date":"2026-11-05","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F7d488cf4-9572-4d3f-bcb4-b3f5a2800a8b%2F1-review-pins.png","mime":"image/png","caption":"Pick your own: select products, tick their reviews, and see the picked reviews in order at the bottom."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F3af11b57-81ef-4b8b-aeac-f54199b28f54%2F2-review-pins.mp4","mime":"video/mp4","caption":"Choose Pick your own, select products, tick reviews, drag to reorder, and save."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Feee96a2d-cd30-41bf-9e5c-cf7ed5090514%2F3-review-pins.png","mime":"image/png","caption":"Choose reviews now starts with source cards."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F9f294fc6-bbcc-42bc-a644-98bafc231c69%2F4-review-pins.png","mime":"image/png","caption":"The email shows the pinned reviews in the chosen order."}]},{"id":"announcement-abdb30ca-f8bd-4f0b-aa39-8b6efb63df02","title":"Price multipliers for products sold in part units","summary":"Merchants who sell products in part units can now make emails show the same price as their store.","whats_new":"- New setting: **Settings → Preferences → Price multipliers by product type**.\n- Click **Add product type**, choose a product type, and enter a number to multiply its price by.\n- Example: a store sells fabric by the yard, but Shopify holds the price of ⅛ yard. Enter 8 for the \"Fabric\" type, and a $1.25 product shows as $10.00.\n- Click **Save Changes**.\n- All emails with product prices use the new price: flows, campaigns, and the editor preview. Sale prices and \"$ off\" amounts change too.\n- Products of other types keep their Shopify price.","impact":"- Some stores sell in part units: Shopify holds the price of a small unit, and the store page shows the price of a full unit. Our emails showed the small-unit price, which was too low.\n- Before, the only fix was to hide prices in emails, which hid them for all products.","heads_up":"- You set the multiplier yourself. We do not read it from your store's apps yet.\n- Prices show with no unit, such as \"$10.00\", not \"$10.00 / unit\".\n- Items in the cart keep their cart price.\n- If you turned off prices in your emails because of this problem, turn them back on after you set this up.","topic":"Emails","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-11-05","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F84e9eecd-70a0-4f75-b585-cfaa5d0d3608%2Fprice-multipliers-by-product-type.gif","mime":"image/gif","caption":"Choose a product type from your store's list and set how much to multiply its price by."}]},{"id":"announcement-a597f39b-b212-437a-9764-a76b468fbc57","title":"Add your own prefix to Instant coupon codes","summary":"Merchants can now add their own prefix, such as SHOP-, to each coupon code that Instant creates, improving reporting in Shopify.","whats_new":"- On the Discounts page (Configuration → Discounts), open the ⋯ menu to the right of \"Add coupons\", then choose \"Code prefix\".\n- Type a prefix of up to 10 letters, numbers, - or _, such as SHOP-. Lowercase letters change to capitals as you type, and an example code shows the result.\n- Click Save. Each new unique and Smart coupon code that Instant creates in Shopify and sends in emails and SMS then starts with your prefix, such as SHOP-4GXVQNG7A.\n- The example codes in \"Add coupons\" and in the coupon edit window show the prefix too.\n- To stop using a prefix, clear the field and click Save.","impact":"- Merchants can tell Instant's coupon codes apart from their other codes in Shopify orders, order exports, and the reporting tools that read Shopify orders.\n- Tracking and reporting on Instant's discounts takes one filter: codes that start with the prefix.","heads_up":"- Only new codes get the prefix. Codes that Instant already sent do not change.\n- Shared codes (such as WELCOME10) and the merchant's own discount codes do not get the prefix. The merchant types those codes, so they can include the prefix themselves.\n- Nothing changes until someone sets a prefix: no site has one by default.\n- A prefix makes each code up to 10 characters longer, so Instant writes slightly shorter SMS text to keep each message within 160 characters.","topic":"Coupons","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-add-a-prefix-to-your-coupon-codes","release_date":"2026-11-04","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F08402ec0-aab1-4997-8caa-8d432630a211%2Fcode-prefix.gif","mime":"image/gif","caption":"Discounts → ⋯ → Code prefix: type a prefix, and the example code shows it."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F4fb88f91-31d4-4f7a-ab23-d172a775be7c%2Fcode-prefix-menu.png","mime":"image/png","caption":"The ⋯ menu to the right of \"Add coupons\" holds \"Code prefix\"."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F973f6222-e60e-47db-b6d6-049afc3de521%2Fcode-prefix-invalid.png","mime":"image/png","caption":"A prefix with characters that are not allowed shows a clear message, and Save stays off until it is fixed."}]},{"id":"announcement-aa63287a-cb95-40cf-afe1-b716f11ce8e3","title":"Double-Tap Campaigns 🚀🚀 Resend a campaign's last email to non-openers","summary":"Merchants can now opt to resend a multi-step campaign's last email to the shoppers who did not open it, 24, 48 or 72 hours later.","whats_new":"- **A new switch on the campaign Overview card:** \"Resend the last email to non-openers\", under \"Stop sending after purchase\". Open a campaign in Instant AI → Campaigns, and turn the switch on.\n- **Choose the wait:** \"Resend email after\" gives 24, 48 or 72 hours. The default is 48 hours.\n- **Only shoppers who did not open the last email:** when the resend goes out, it goes only to shoppers who got the last email and did not open it. Shoppers who opened it, or who never got it, are excluded.\n- **It follows the send time:** the resend keeps the step's timing settings, such as the shopper's timezone and personalised send time. \n- **It follows the purchase rules:** When \"Stop sending after purchase\" is on, shoppers who bought do not get the resend.\n- **Analytics:** in the campaign's Insights and Activity tabs, and in the Campaigns list, the resend shows as \"Step #2 Resend\" directly after the email it repeats, with its own sends, opens and clicks. Campaign totals also include it.","impact":"- Many shoppers miss a campaign's last email. Before, a merchant had to build and schedule a second campaign by hand to try again.\n- Now one switch gives the last email a second chance, only to the shoppers who missed it, so engaged shoppers do not get a duplicate.","heads_up":"- Only the last email of the campaign is sent again. When the last step is an SMS, the resend uses the last email before it.\n- An SMS-only campaign does not show the switch.\n- To toggle the switch on a scheduled or sending campaign: pause the campaign first, toggle the switch, then schedule it again.","topic":"Campaigns","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-create-a-multi-step-campaign-with-instant-ai/","release_date":"2026-11-04","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fdeea2d7f-dcb2-499b-bcd8-73c4cf141584%2Fdouble-tap.gif","mime":"image/gif","caption":""},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F913bfaed-2190-4802-bc07-54dd436eec3a%2Factivity.png","mime":"image/png","caption":"The Activity tab marks each resend send as step \"2 Resend\"."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fc954055c-c49f-4c7e-b85e-af90dedf4bf8%2Finsights-step-select.png","mime":"image/png","caption":"Insights shows \"Step 2 Resend\" directly after Step 2, with its own results."}]},{"id":"announcement-32605af5-740c-42f5-ac61-082cd3df1874","title":"Connect Triple Whale to Instant","summary":"Merchants can now connect Triple Whale to Instant! Triple Whale can then credit Instant emails for the orders they drive, including orders placed on a different device or browser.","whats_new":"- **Triple Whale is now available on the Attribution tab of Settings > Integrations.** Merchants connect it with their Triple Whale shop domain and an API key (in Triple Whale: Data > APIs > Generate).\n- When a shopper clicks a link in an Instant email and lands on a store that runs the Triple Pixel, Instant now tells Triple Whale who the shopper is. Triple Whale then attributes this Instant visit to the shopper's order, even when the order comes later or from another device or browser.\n- Instant visits show in Triple Whale under the source **instantai**, with the flow or campaign as the campaign name. Instant adds one parameter to email links on these stores. UTMs do not change.\n- When Instant finds the Triple Pixel on a store that has not connected it, the Integrations page shows \"Triple Whale has been detected on your website\" with a Connect button. We encourage merchants to connect it.","impact":"- Brands that report in Triple Whale saw only a small part of the sales that Instant drives.\n- Without a shopper identity, Triple Whale could not join a click on a phone to an order on a computer, or to an order days later.","heads_up":"- Triple Whale credits email clicks only. It does not credit email opens.\n- Instant may not find the pixel on stores that still use the Triple Pixel's old theme snippet from 2022, or that load the pixel only after cookie consent. Moving to Triple Whale's current app embed fixes this.\n- Triple Whale's Attribution page shows real orders only. It does not show Shopify test orders.","topic":"Integrations","tags":["instant-ai","instant-audiences"],"help_doc_url":"https://help.instant.one/how-to-connect-triple-whale-to-instant-ai","release_date":"2026-11-04","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F788afbc5-76f2-4895-beb9-c51856fad9db%2Ftriple-whale-connect.gif","mime":"image/gif","caption":""},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fe44f5435-8e62-40d9-ac29-8913b845e4ea%2Fdetected.png","mime":"image/png","caption":"The Integrations page tells the merchant that Triple Whale was detected on their website."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F911d3833-d95d-4726-ae1a-84136becabd9%2Fpage.png","mime":"image/png","caption":"The Triple Whale integration page, where merchants connect it."}]},{"id":"announcement-acc07d9a-ce8d-4fc9-b202-31fc26193147","title":"Send different SMS to different shoppers","summary":"Merchants can now send one SMS campaign with a different message and link for each group of shoppers, using Smart Rules.","whats_new":"- **Smart Rules in SMS campaigns:** open an SMS campaign in Instant AI > Campaigns. \"Smart rules\" is under the message.\n- **Add a rule:** click \"Add\", then pick a saved rule, such as \"VIP repeat buyers\", or create a new rule. The new rule starts with a copy of your message and link, so you change only what is different.\n- **A card for each rule:** each rule has its own message and link. The \"Default\" card is for everyone else. Drag the cards to change their order. Open, close, change or delete a rule from its card.\n- **Live preview:** when you edit the message of a rule, the phone preview shows that message. You can also pick which message to preview from \"Preview\".\n- **One send:** each shopper gets the message of the first rule that they match. All other shoppers get the Default.\n- **Cleaner editor:** the character count is now on the same row as \"Add variable\". The side panel keeps one width, and when you have many rules, only the panel scrolls.","impact":"- Before, one SMS campaign sent the same text to every shopper. To give VIPs or one country a different offer, you had to make and schedule more campaigns.\n- Now one campaign covers every group, with one schedule and one report.\n- Merchants who send SMS campaigns benefit, especially when they give VIPs, repeat buyers or one region a different offer.\n- It brings the Smart Rules of email campaigns to SMS.","heads_up":"- Smart Rules work in SMS campaigns only. Flow SMS and the welcome SMS do not have them.\n- You can add up to 10 rules to one SMS, and you can use each rule only once in it.\n- Order is important: a shopper who matches more than one rule gets the first one, from the top.\n- If a rule is deleted or archived, its card shows a warning. Choose another rule, or delete the card, before you schedule.","topic":"Campaigns","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-use-smart-rules-in-sms-campaigns","release_date":"2026-11-04","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F06f67a9c-5e6e-4bad-991e-5fa1abd2283d%2Fsms-smart-rules.gif","mime":"image/gif","caption":""}]},{"id":"announcement-632f0e53-5593-433b-87d2-cedaae28d8f7","title":"Start subscription flows from Skio","summary":"Merchants who use Skio for subscriptions can now connect it to Instant and send subscription emails from Skio events.","whats_new":"- Skio is now in the integration catalog, under Subscriptions. Open Integrations, find Skio, and click Connect.\n- To connect, enter 2 values from Skio: an API key (Skio: API & Integrations → API Keys) and the Webhook token of Skio's Custom Webhook Integration card (Skio: API & Integrations → Integrations).\n- After you connect, Instant opens the Skio page and shows your webhook URL with a copy button. Paste it into Skio's Custom Webhook Integration card, turn the card on, and add the events.\n- Skio events start the 6 subscription flows in Flows: Subscription started, Subscription paused, Subscription cancelled, Upcoming subscription order, Subscription order succeeded, and Subscription order failed.\n- Each flow comes with a default email that uses Skio's details, such as the product, the next billing date, and a button to the shopper's subscription page.","impact":"- Welcome, renewal reminder, failed payment and cancellation emails now run in Instant, from the moment each event happens in Skio.","heads_up":"- Use Skio's Custom Webhook Integration card, not the Webhooks tab under API Keys. Deliveries from that tab are refused.\n- If the Custom Webhook Integration card is not in Skio, ask help@skio.com to show it for your store.\n- For Billing reminder notification, set Days before (for example 3) and Kind to All in Skio.\n- Skio's \"Send test\" button sends to Skio's sample address, which has no email consent, so a test send starts the flow but sends no email.\n- Paste only the webhook URL from Instant, and keep it private.","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-skio-to-instant-ai","release_date":"2026-11-04","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F5563c07e-1941-4df9-8a0b-a5bc0f81e38b%2Fskio-connect.gif","mime":"image/gif","caption":""}]},{"id":"announcement-b672024c-0fac-4eb1-b4fd-f927d925ee4c","title":"Segment shoppers by mailbox provider","summary":"Merchants can now segment shoppers by mailbox provider, such as Gmail or Microsoft, and make a warm-up segment in one step.","whats_new":"- **Mailbox provider filter.** In Shoppers, click the filter button → **Mailbox provider**. Select **Is** or **Is not**, then one or more of Gmail, Microsoft, Yahoo and Apple. The filter is also in the **Advanced** builder, so you can combine it with any other condition.\n- **Instant knows the domains.** \"Microsoft\" includes hotmail.com, outlook.com, live.com, msn.com and their country domains. \"Yahoo\" includes aol.com, ymail.com, and AT&T and Verizon addresses. You do not type any domain.\n- **Create warm-up segment.** In Shoppers, click **⋮** (top right) → **Create warm-up segment**. Select a provider, and **Opened in the last 30, 60 or 90 days**, or **All shoppers**. Then click **Create segment**. Instant saves a segment such as \"Engaged Gmail (30 days)\". Select it as a campaign's audience.\n- **Edit it later.** A warm-up segment opens with its two conditions (Mailbox provider and Email activity), and you can change both.\n- **Email filter fix.** The Email filter now saves the value in lower case, so \"ends with @Gmail.com\" works. \"Ends with\" also shows the example \"e.g. @gmail.com\".","impact":"- Brands with poor inbox placement at one provider, such as Gmail, can warm up their sending domain: first campaigns to that provider's engaged shoppers, then to more shoppers each week.\n- Before, a merchant had to type each domain. \"Ends with @hotmail.com\" alone missed about one third of Microsoft addresses. The new filter includes all of them.","heads_up":"- The filter uses the domain of the email address. Google Workspace and Microsoft 365 addresses on a company domain, such as anna@company.com, count as \"Other\", not Gmail or Microsoft.\n- A segment changes only the campaigns that use it. Other campaigns and flows do not change.\n- For each week of a warm-up, make a new segment with a longer window (30, then 60, then 90 days, then all shoppers). If a segment with that name already exists, the dialog shows a message: open and edit that segment instead.","topic":"Segmentation","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-segment-shoppers-by-mailbox-provider/","release_date":"2026-11-03","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F7df4c248-6223-4123-b382-81a542972556%2Fwarm-up-segment-dialog.png","mime":"image/png","caption":"Create warm-up segment: select a mailbox provider and how recently the shoppers opened an email."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F41a2aaf3-1b55-4e84-bd75-5b3916a53b06%2Fmailbox-provider-filter.png","mime":"image/png","caption":"The Mailbox provider filter in Shoppers: Is or Is not Gmail, Microsoft, Yahoo or Apple."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F16566791-93ab-400b-b22c-2b2f6e6e1839%2Fmailbox-provider-microsoft.png","mime":"image/png","caption":"\"Mailbox provider is Microsoft\" selects shoppers on every Microsoft domain (test site)."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fe0564a3e-f452-4f54-b172-b43e84b7ffb0%2Fwarm-up-segment-saved.png","mime":"image/png","caption":"A saved warm-up segment opens with its two conditions, ready to edit."}]},{"id":"announcement-f4c7b23f-cf5a-473b-91dd-84d2ba0c7516","title":"Choose a style for each brand kit button","summary":"Merchants can now make each brand kit button filled, outlined, or an underlined text link, and every email follows it.","whats_new":"- Go to Instant AI > Brand Kit, click Edit branding, then click the edit pencil next to Button. The new Styles group has three buttons: Primary, Secondary, and Tertiary.\n- For each one, choose Filled, Outline, or Underline. By default, Primary is Filled, Secondary is Outline, and Tertiary is Underline.\n- Underline shows the button as an underlined text link in your button fill colour. Outline uses your button text colour.\n- The preview updates at once. Click Save changes, and all your flows and campaigns use the new styles.\n- In the email editor, a CTA set to Filled uses the Primary style, Outline uses Secondary, and Underline uses Tertiary. Custom keeps its own settings. Product buttons use the Primary style.\n- The Button card at the top shows your three buttons as they look in your emails, labelled by style.\n- Shape (Square, Rounded, Round, Custom) is now a dropdown, for buttons and for images.\n- In the email editor, a CTA button now shows the Padding setting for every style, not only Custom.","impact":"- Brands with a minimal look can now use styles such as underlined links in place of boxed buttons.\n- Now they set it one time in the brand kit, and every email follows it, also emails that AI makes.\n- Padding on every CTA style lets merchants control the space around a link.","heads_up":"","topic":"Brand Kit","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-does-the-brand-kit-work","release_date":"2026-11-03","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F5db113a8-649e-4bf2-a0d7-cfda7a492631%2Fprimary-underline-preview.png","mime":"image/png","caption":"Primary set to Underline: the email preview shows the main buttons as underlined text links."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F79dd637b-d4a0-4df5-ac21-102bfbaeeb9d%2Fbutton-styles.png","mime":"image/png","caption":"Each brand kit button can be Filled, Outline, or Underline."}]},{"id":"announcement-a74a29fd-b324-4f32-a127-cbbdc238b3d8","title":"Give each email block its own background colour","summary":"Merchants can now set a background colour on each email block, to make on-brand coloured sections.","whats_new":"- Background color on header, hero, copy, product, review, benefits, social, footer, image and video blocks.\n- The setting is at the bottom of the block's settings, with a reset button.\n- The colour fills the full block, and coloured blocks touch with no white line.\n- Works in smart rules and in the universal header and footer.\n- The preview matches the sent email.","impact":"Merchants can make on-brand coloured sections, such as a beige hero, a pink product row and a green review. Before, only the whole email and the layout, text, image, button, divider and spacer blocks could have a colour. Brands asked for this through their CSMs.","heads_up":"The block colour does not change the text colour. Pick a colour that keeps the text easy to read.","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-11-02","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fc198ea56-5d6d-4e3a-827f-58a46fbde000%2Fblock-colour-1.mp4","mime":"video/mp4","caption":"Type a hex into Background color: the hero fills with it, then the product block gets its own colour."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fde24f556-855f-4ca8-af45-2140ff4b5526%2Fblock-colour-2.png","mime":"image/png","caption":"Set a background colour on the hero block. The colour fills the full block."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fb81d485f-22cb-4fd2-8123-16713074024f%2Fblock-colour-3.png","mime":"image/png","caption":"The same email: one white background before, and a colour for each block now."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fbbb844eb-04e0-4f96-8291-d5887f4e30c5%2Fblock-colour-4.png","mime":"image/png","caption":"On a phone, the coloured blocks touch with no white line."}]},{"id":"announcement-a02d1c2a-7bb7-4adf-b238-121a5e1e221b","title":"Remind customers to reorder before they run out","summary":"Merchants can now turn on a Replenishment flow that reminds each customer to reorder a product just before they usually run out.","whats_new":"- **New Replenishment flow:** go to Flows → Retention → Replenishment. It sends up to 3 reminder emails about the product that the customer is due to reorder. It starts off, and you turn it on with \"Enable flow\".\n- **Reorder times from your own orders:** Instant reads your store's orders and learns how often customers buy each product again. Repeat customers get reminders timed to their own buying pattern.\n- **Insights tab:** see your top reorder products, how often each one is reordered, the estimated reorder revenue, and how many reminders are due in the next 7 days.\n- **Your products, your control:** in \"Your products\" on the Insights tab, turn reminders on or off for each product, change its days between orders, or add a product that Instant did not choose.\n- **Suggested products:** a product that starts to qualify after you turn on the flow shows as \"Suggested\". It gets no reminders until you turn it on, so nothing is emailed that you did not review.\n- **Hint on the Flows page:** the Replenishment card shows \"Found N products that customers reorder\".\n- **Written by AI:** the subject line, preview text and body copy are written for each customer and each product. The emails use your universal header and footer if you set them up.","impact":"- **The problem:** customers who would buy again often forget, or buy from someone else, before they think to reorder.\n- **The fix:** a timely, personal reminder brings them back at the right moment for each product.\n- **Who benefits:** merchants who sell products that customers use up and rebuy, such as skincare, supplements, food, coffee and pet care.\n- **Built-in revenue estimate:** merchants can see the expected reorder revenue before they turn the flow on.\n- **No setup work:** Instant finds the right products and the right timing.","heads_up":"- **First visit can take a minute:** the first time you open the Insights tab, it can show \"Learning your reorder times\" for about a minute while Instant reads your orders.\n- **Some products are left out:** Instant needs at least 5 customers who bought a product again before it suggests it. Gift cards, shipping, fees and archived products are left out.\n- **Turn the flow on:** no reminders go out until you click \"Enable flow\".\n- **AI subject lines only:** you cannot write your own subject line or preview text for these emails.","topic":"Flows","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-does-the-replenishment-flow-work","release_date":"2026-11-02","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F0bbf33bf-a52f-49c6-b53a-3debb9f6efb2%2Freplenishment-1.png","mime":"image/png","caption":"The Insights tab: top reorder products, how often customers reorder them, and the estimated reorder revenue (test data)."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fbbcff082-e213-47fa-b094-c2bf41bf92b0%2Freplenishment-2.png","mime":"image/png","caption":"Your products: new Suggested products wait until you turn them on (test data)."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F281cd49a-36c8-4bb9-ad0e-498c04e28dfc%2Freplenishment-3.png","mime":"image/png","caption":"The Flows page shows how many products Instant found that customers reorder."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F33f9fad7-97ca-4d51-82df-2a748cc3ab82%2Freplenishment-4.png","mime":"image/png","caption":"On the first visit, the Insights tab shows that Instant is learning the store's reorder times."}]},{"id":"announcement-7547ecbd-7903-4acf-999c-6812eecab2f3","title":"Show your logo beside your emails in Gmail","summary":"Merchants can now give each sender profile its own logo, which Gmail can show beside their emails in the Promotions tab.","whats_new":"- Each sender profile can now have a Gmail logo. Go to Settings → Account → Sender profile, click Edit on a profile, and upload a square PNG or JPEG under \"Gmail logo (optional)\".\n- The upload crops the image to a square and shows a live preview of the round logo that Gmail draws, and of a Gmail inbox row.\n- Every email from that sender carries the logo for Gmail. A brand that sends under more than one name can give each sender its own logo.\n- A profile with a logo shows it as a small round image in the sender profile list.\n- Custom HTML blocks now keep the email markup that other email platforms keep: Outlook-only sections and buttons, web font links, link targets, and schema.org markup such as a Gmail logo. They still remove scripts and other unsafe code.\n- Logo uploads in the Brand Kit now open with the crop box centered on the image.","impact":"- Each sender gets the right logo with no HTML to paste, so a brand with several sender names keeps a consistent look in the inbox.\n- Custom HTML pasted from another platform now keeps its Outlook fixes and markup, so it looks the same after the move.","heads_up":"- The Gmail logo is in limited release. Ask your CSM to turn it on for your account.\n- Gmail decides when to show the logo. It shows only in the Gmail mobile app, in the Promotions tab, on unopened emails, for personal Gmail accounts. It does not show inside an opened email, in Gmail on a computer, or in Google Workspace inboxes.\n- Test emails to one or two people usually do not show it. Check a real campaign sent to your list.\n- Google shows annotations only for senders on its allowlist. If you have not asked before, email p-Promo-Outreach@google.com with your sending domains.","topic":"Emails","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-show-your-logo-in-gmail","release_date":"2026-10-31","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F2b4e8dc9-9537-4d90-a1fd-0f0cc501efc5%2Fmedia-1.png","mime":"image/png","caption":"A sender profile with its Gmail logo, shown in a mock Gmail inbox row."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fe55269d1-61bf-4759-9f04-db28593eee30%2Fmedia-2.png","mime":"image/png","caption":"The upload crops the logo to a square and previews the round logo that Gmail shows."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fca092d27-84e1-4a40-898e-2d8ba208b01e%2Fmedia-3.png","mime":"image/png","caption":"The sender profile list shows each profile's logo."},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fce03bf51-db82-4818-8ed9-b3ca83b78826%2Fmedia-4.png","mime":"image/png","caption":"A note in the sender profile tells merchants where Gmail shows the logo."}]},{"id":"announcement-eb8d2020-6870-4ee4-b0b7-9616f7e7a062","title":"Schedule a seasonal look for your Brand Kit","summary":"Give your emails a sale look for BFCM, and choose the dates it starts and ends, so your branding switches over and back on its own.","whats_new":"- A new look in your Brand Kit has its own colours, fonts, buttons, images and logo, so you can design your sale branding ahead of time\n- Find it under Instant AI > Brand Kit > Add look. Each look starts as a copy of your Brand Kit, so you change only what is different for the sale\n- Set a start and end date and time when you save, and click Add more dates to run the same look for more than one sale\n- Every flow and campaign email that sends between those dates uses the look, then your emails go back to your Default look\n- Each look shows if it is Live now, Scheduled, Not scheduled or Ended, and End now stops a live look straight away","impact":"You no longer need to remember to change your Brand Kit on the day a sale starts, then change it back when it ends. Instant checks which look is live when each email sends, so an email never goes out in the wrong branding at either end of your sale.\n \nA look is a copy of your Brand Kit from the day you make it, so later changes to your Default look do not go into it. While a look is live, your emails use it in place of your Default. Looks change your emails only: your sign-up forms and AI campaign images keep your Default look.","heads_up":"","topic":"Brand Kit","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-schedule-a-seasonal-look-for-your-brand-kit","release_date":"2026-10-30","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F2436e05f-bb54-400f-846d-c17fc2ab9a89%2Fbrand-kit-add-look.gif","mime":"image/gif","caption":"Add a look"},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F9cc8836d-5fcd-4f8f-aca9-9ab2086104bb%2Fbrand-kit-schedule-look.gif","mime":"image/gif","caption":"Schedule a look"},{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F5a98493e-3d51-4caf-a876-b446a6ac13e3%2Fbrand-kit-look-colours.gif","mime":"image/gif","caption":"Update a look"}]},{"id":"announcement-c70a0fbb-9806-4452-bc36-51c3da146500","title":"AI-powered segments","summary":"Find the right shoppers to email next, with audiences built from your store's own order history.","whats_new":"- A new Customer insights filter builds audiences from your order history, so you pick a where shoppers are on their purchasing journey instead of a set of filters\n- Find it under Shoppers a> filter icon > AI-powered > Customer insights, then choose a Shopper Journey and one or more Opportunities\n- Pick from 5 shopper journeys: First-time, Repeat, Inactive, Engaged and Loyal shoppers, each with its own opportunities such as Due to reorder in 7 days or High spenders falling behind\n- An AI-powered insights panel shows who is in the audience, a benchmark from your store, and the revenue you could make if you send\n- Use it in campaign audiences, Smart Rules and Coupon Rules too, and saved segments that use it get a suggested name and an AI chip","impact":"The thresholds behind these audiences, such as when a shopper starts to slow down or is overdue to reorder, are calculated from your own store's orders. You do not have to guess a number of days. Some opportunities need enough order history first, so a newer store may see them greyed out for a while.\n\nThis turns segments into a decision about who to email next. A predicted audience such as Due to reorder in 7 days was not something you could build with filters before, and the revenue forecast gives you a sense of what a send could be worth before you write it.","heads_up":"","topic":"Segmentation","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-use-ai-powered-segments","release_date":"2026-10-29","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F086fcfed-1a69-49cd-9f97-46fef5e81399%2Fcustomer-insights.gif","mime":"image/gif","caption":""}]},{"id":"announcement-f371bb3b-c5ad-4cf7-aba2-89a9f4ffc317","title":"Judge.me reviews in your emails and flows","summary":"Connect Judge.me to thank shoppers for every review and show your written Judge.me reviews in your emails.","whats_new":"- Connect Judge.me in a few clicks with your Judge.me login\n- Find it under Settings cog > Integrations > Reviews > Judge.me > Connect\n- A new review in Judge.me starts your Review Submitted flow, which comes with a starter email so you can thank the shopper\n- Product blocks and Social Proof blocks now show your written reviews and star ratings straight from Judge.me\n- Only reviews that are published in Judge.me show. Hidden or unapproved reviews are left out","impact":"Before, Instant could read only the star rating and review count that Judge.me puts on your product pages, so your Social Proof blocks stayed hidden. Your Judge.me shop must be on the Judge.me Awesome plan to connect.\n\nWith Judge.me connected, you can move your review thank-you emails out of Klaviyo and into Instant, and your emails show what shoppers actually wrote about your products. Turn off the thank-you email in Judge.me and any Judge.me flow in Klaviyo, so shoppers do not get two.","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-judge-me-to-instant-ai","release_date":"2026-10-29","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fc5f9d5f4-a857-488d-9203-b02c7bcdf2ce%2Fjudge-me.gif","mime":"image/gif","caption":""}]},{"id":"announcement-7ee01e2a-4c0b-4ba2-bb32-a07deb1c21e9","title":"AI Banner Image in multi-step campaigns","summary":"Instant AI makes an on-brand banner image for each email in the multi-step campaigns it drafts for you.","whats_new":"- Each email in a multi-step campaign that Instant AI drafts now gets its own AI image, ready in about a minute\n- Each image is made from the products in the email, your Brand Kit and your best recent campaigns, so it looks like your brand\n- You get a few options for every image. Click the image to pick another one, or click **Regenerate images** for a new set\n- The headline and button sit on top of the image as editable text. Click **Edit image** to change the words, font or colour\n- Find it under Campaigns > Create Multi-Step Campaigns > See your campaign","impact":"Until now, a drafted campaign still needed a banner image from you before it was ready to send. If you had only a few campaign images, the same ones came back again and again.\n\nNow the campaign arrives with fresh banner images that show your products in your brand's style. You check them, pick the option you like best, and schedule. AI images are available only in multi-step campaigns that Instant AI drafts, and each store has a monthly limit.","heads_up":"","topic":"Campaigns","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-use-ai-images-in-your-campaigns","release_date":"2026-10-28","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fac7359e3-610b-4c9e-a335-44134d913304%2Fai-image-for-campaigns.gif","mime":"image/gif","caption":""}]},{"id":"announcement-ac1e6ccc-aa57-4cf9-b953-b605092eaa60","title":"Universal header and footer for every email","summary":"Set up your header and footer once, and every email that uses it updates when you save.","whats_new":"- Build one universal header and one universal footer, and use them across your flow emails and campaigns\n- Find it under Email Templates > Universal header & footer, then click **Set up universal header & footer**\n- Start from a header and footer you already use, or start from scratch\n- Group more than one block in each, such as a header, a sale banner and custom HTML, and add Smart Rules that apply in every email\n- Detach it in any single email to make a local copy for that email only","impact":"The first time you save, the universal header and footer are added to every flow email. Campaigns do not change automatically, so you add it to a campaign from Headers or Footers in the Block Library.\n\nAfter that, a new logo, link or sale banner is one edit instead of one edit per email. A Smart Rule in the header, such as a banner that changes for a sale, only has to be set up once.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-use-the-universal-header-and-footer","release_date":"2026-10-28","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F9aa9fec1-abb7-4630-91ed-4615e41d63d6%2Funiversal-header-footer.gif","mime":"image/gif","caption":""}]},{"id":"announcement-cb1cc331-8aef-4204-96ed-e3ddf3193174","title":"Send return flows with Loop","summary":"Connect Loop Returns and let your return events start flows in Instant.","whats_new":"- Connect Loop Returns and use your return events to start flows in Instant\n- Find it under Settings cog > Integrations > Returns, then click Connect on Loop\n- Paste an API key and the webhook secret from Loop (Returns Management > Tools & integrations > Developer Tools), and Instant sets up the webhooks for you\n- Carrier and tracking number are in the field picker, and Instant uses Loop's own field names, so Liquid you copy from Klaviyo keeps working","impact":"You can now move your return emails out of Klaviyo and into Instant. Turn off Loop's own return emails and any Loop flows in Klaviyo when you connect, so shoppers do not get two emails. Refunds are not part of this integration.\n\nThe Return Delivered email ends on a Shop Again button, so a shopper who has just sent something back has a clear next step to buy again.","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-loop-to-instant-ai","release_date":"2026-10-28","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fa3f85d42-f100-4db5-80e7-cfe9225c2f62%2Floop-returns.gif","mime":"image/gif","caption":""}]},{"id":"announcement-00ac4d15-5ccb-42a4-8bd3-c900bb940702","title":"Name your sign-up form quiz answers","summary":"Choose the name each quiz answer saves to, so you can find it easily in your filters and segments.","whats_new":"- A new **Save answer as** field on the Quiz block sets the name your quiz answers save to on each shopper's profile\n- A new quiz takes its name from your question, so \"Where do you ride?\" saves as **Where Do You Ride**\n- Find the name in the **Profile attributes** filter for shoppers, segments and Smart Rules\n- Find it under **Signup Form** > **Template** > **Edit step** > **Quiz** block > **Save answer as**\n- The name locks when the quiz goes live, so all answers stay under one name. To use a new name, add a new quiz","impact":"Until now, each quiz saved its answers under a numbered name such as QUIZ_1 or QUIZ_2. With more than one quiz, it was hard to tell which answers came from which question.\n\nNow each quiz saves its answers under a clear name that you choose. When you build a segment or a Smart Rule, you select Where Do You Ride, not QUIZ_1. Quizzes made before 28 October 2026 keep their old names, so the answers you already have stay where they are.","heads_up":"","topic":"Pop-ups","tags":["instant-ai","instant-audiences"],"help_doc_url":"https://help.instant.one/instant-ai-sign-up-forms","release_date":"2026-10-28","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F0d25127a-b6a3-4b07-aa3b-24d0a8a89b3d%2Fquiz-labels.gif","mime":"image/gif","caption":""}]},{"id":"announcement-67898b1e-19b7-40e2-93a0-975f1a386bda","title":"Send review flows with Yotpo Reviews","summary":"Connect Yotpo Reviews to send review requests with Yotpo's review link and show your Yotpo reviews in your emails.","whats_new":"- Connect Yotpo Reviews from the Reviews tab on the Integrations page\n- Find it under Settings > Integrations > Reviews > Yotpo Reviews > Connect. If Yotpo Loyalty is already connected, it uses the same Yotpo account, so you do not need to log in again\n- Review request emails link to Yotpo's verified review link and show the products from the order\n- Product blocks and Social Proof blocks get your reviews and star ratings from Yotpo, and leave out incentivised reviews","impact":"If you collect reviews in Yotpo, your review request emails can now run from Instant instead of Yotpo or Klaviyo. If you use a Yotpo review request flow, turn off the review request emails in Yotpo, any Yotpo review flows in Klaviyo and the Request Review flow in Instant, so shoppers get one request per order.\n\nYour emails also show your current Yotpo reviews, not old reviews left on your products by a previous review app. New reviews can take up to 24 hours to show in your emails.","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-yotpo-reviews-to-instant-ai","release_date":"2026-10-28","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F51431a52-4c66-4ebe-bf2a-5ccc4544a05a%2Fyotpo-reviews.gif","mime":"image/gif","caption":""}]},{"id":"announcement-ef827a77-a481-4792-9bd5-d103cd0572b0","title":"Get your dashboard login code by SMS","summary":"Add a login phone, and each time you sign in we text you a code as well as emailing one.","whats_new":"- Add a login phone to get your login code by text as well as by email each time you sign in to the Instant Dashboard\n- Either code works, so use whichever arrives first\n- Find it under your profile icon > **Login Phone**, then enter your mobile number and confirm it with the 6-digit code we text you\n- The sign-in page shows your email address and the last two digits of your phone, so you can see where your codes went","impact":"Some email providers, such as Outlook and company email systems, block or delay login code emails. A login phone gives you a second way to get your code, so a blocked email no longer stops you from signing in.\n\nThe SMS code is an extra, not a replacement. Your email code still arrives every time, and each person on your team adds their own number.","heads_up":"","topic":"Update","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-get-your-login-code-by-sms","release_date":"2026-10-27","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Ff3ec09d6-343c-4786-8ae3-0f09add5bf38%2Fsms-login-codes.gif","mime":"image/gif","caption":""}]},{"id":"announcement-8dd6630b-84fd-4330-9208-38f8b8fda234","title":"Connect Northbeam to Instant AI","summary":"Connect Northbeam so it can match visits from your Instant AI emails to the orders your shoppers place.","whats_new":"- Find it under Settings cog > Integrations > Attribution, then click Connect on Northbeam\n- Paste your Client ID and an API key from Settings > API Keys in Northbeam\n- Once connected, Instant tells your store's Northbeam pixel which shopper clicked your Instant AI email\n- Northbeam can then match their visits to the orders they place, including orders placed later, in a new session or on another device\n- This works for flow and campaign emails sent after you connect. SMS is not included","impact":"With Northbeam connected, you can see more of Instant AI's results in the tool you already report from. Your store needs the Northbeam pixel installed, because Instant does not install it for you.","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-northbeam-to-instant-ai","release_date":"2026-10-22","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F7604a9d0-c885-43e9-a2fc-c5280d69181b%2Fnorthbeam.gif","mime":"image/gif","caption":""}]},{"id":"announcement-3640e13e-1d48-4739-b1db-54af962e32ca","title":"Export sign-up form submissions","summary":"Download the shoppers who submitted your sign-up form as a CSV, filtered by date and channel.","whats_new":"- Export everyone who submitted your sign-up form as a CSV, filtered by date range and channel\n- Find it under Signup Form > Insights, then click the download button next to the search box\n- Choose emails, SMS or emails & SMS to export one channel or both\n- Each row has the email, phone number, submission time (in UTC) and the form the shopper used\n- The Email/SMS submissions table uses the same date range and channel, so you can check who signed up before you export","impact":"Until now, the Insights tab showed who signed up through your forms, but you could not take that list out of Instant.\n\nNow you can pull your new SMS or email subscribers yourself, whenever you need them. For example, export everyone who signed up during a giveaway or a competition, or upload the list into another tool.","heads_up":"","topic":"Pop-ups","tags":["instant-ai","instant-audiences"],"help_doc_url":"https://help.instant.one/instant-ai-sign-up-forms","release_date":"2026-10-20","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F1240efb5-1181-42a8-bcf7-c7d1b85e122c%2Fexport-sign-up-submissions-channel-and-date.gif","mime":"image/gif","caption":""}]},{"id":"announcement-8561a40a-a657-41f1-8125-c8d3cc23fe29","title":"Turbo mode sends flow emails 2x sooner","summary":"Turn on Turbo mode during a sale to send your flow emails 2x sooner, with the same number of emails.","whats_new":"- Turn on Turbo mode and the wait before each flow email is halved, so your flow emails send 2x sooner\n- A great setting to consider for weekend sales or during BFCM\n- An email that usually sends 24 hours after the last one sends after 12 hours, and your shoppers still get the same number of emails\n- Find it under Settings cog > Email Settings > Preferences, then click Save Changes\n- A green \"Turbo mode is on\" banner shows on your dashboard and your Flows page while it is on\n- It is off by default, and you can turn it on or off at any time of year","impact":"Turbo mode does not add emails or change your cooldowns. It moves each flow email forward, for all of your flows at once, and it stays on until you turn it off. Emails that are already scheduled keep their time, so shoppers already in a flow get the faster timing from their next email.\n\nDuring a short sale, your normal flow timing can mean the later emails in a flow land after the sale has ended. With Turbo mode on for BFCM or an early access sale, a shopper who abandons their cart hears from you while your offer is still live.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/turbo-mode","release_date":"2026-10-20","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fc5a49d1e-8966-4928-b53a-c302e1c31227%2Fturbo-mode.gif","mime":"image/gif","caption":""}]},{"id":"announcement-14ac04b4-d04f-4c94-a09a-1b73bced0285","title":"Send loyalty and review flows with Okendo","summary":"Connect Okendo to send loyalty and review emails, and link review requests to Okendo's review form.","whats_new":"- Connect Okendo Loyalty and Okendo Reviews, and use Okendo events to start flows in Instant\n- Find them under Integrations > Loyalty > Okendo Loyalty, and Integrations > Reviews > Okendo Reviews.\n- When you connect Okendo Loyalty, Instant imports every existing member, then keeps each shopper's points balance and VIP tier in sync as they change\n- With Okendo Reviews connected, your review request emails link to Okendo's review form for each product, with the shopper's email already filled in","impact":"Okendo now works the same way as the other loyalty and reviews integrations in Instant. To connect it, you need the Merchant REST API from Okendo, which is on its Advanced plan and above, or available as an add-on on other plans.\n\nIf you use Okendo, you can now move your review request and loyalty emails into Instant. When you do, turn off the matching emails in Okendo and Klaviyo, so each shopper gets one email for each event.","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-okendo-to-instant-ai","release_date":"2026-10-19","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F86ebaad1-23d9-484e-9e05-e5a6b25b872b%2Fokendo-integration.gif","mime":"image/gif","caption":""}]},{"id":"announcement-006aa5d3-230f-480f-851c-957629d01be5","title":"Send subscription flows with Recharge","summary":"Connect Recharge and send emails from your shoppers' subscription events, with 6 ready-made flows.","whats_new":"- Connect Recharge and use your subscription events to start flows in Instant\n- Find it under Integrations > Subscriptions > Recharge > Connect, then paste an API access token and API client secret from Recharge (Integrations > API Tokens).\n- 6 ready-made flows are in the Subscriptions section on the Flows page: Subscription Started, Subscription Paused, Subscription Cancelled, Upcoming Subscription Order, Subscription Order Succeeded and Subscription Order Failed\n- Click Set up, then Start from Template, and the email, subject line and preview text are already written, with the shopper's product name in them\n- Every subscription event sends its own email, so shoppers always get their failed payment and upcoming order emails","impact":"This is Instant's first subscriptions integration. It starts flows from the subscription events Recharge already tracks. You need a paid Recharge account to create the API token.\n\nIf you use Recharge, you can now move your subscription emails, such as failed payments, upcoming orders and cancellations, out of Klaviyo and into Instant, next to the rest of your flows.","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-recharge-to-instant-ai","release_date":"2026-10-19","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fc1518fdf-d716-47ee-b1d9-9b167561be76%2Frecharge-integration.gif","mime":"image/gif","caption":""}]},{"id":"announcement-4a6edbd2-fd4d-4735-a4f2-0ad50cb90446","title":"Send loyalty flows with Rivo","summary":"Connect Rivo and send loyalty emails with each shopper's real points balance and VIP tier.","whats_new":"- Connect Rivo and use Rivo events to start flows in Instant\n- Find it under Integrations > Loyalty > Rivo > Connect\n- When you connect, Instant imports every existing Rivo member, then keeps each shopper's points balance and VIP tier in sync as they change\n- Points balance and VIP tier are in the field picker, so you can add them to your emails\n- Filter shoppers and segments by loyalty data, and see the Loyalty card on each shopper profile","impact":"Rivo now works the same way as the other loyalty integrations in Instant. Your members, points and tiers come across when you connect, and stay up to date after that.\n\nIf you use Rivo, you can now move your loyalty emails into Instant and send them with each shopper's real points, tiers and rewards in them.","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-rivo-to-instant-ai","release_date":"2026-10-19","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F79ddfd53-2f8c-49a3-80c0-2541fc097812%2Frivo-integration.gif","mime":"image/gif","caption":""}]},{"id":"announcement-031a4a78-5302-414a-adde-14e4096f6d50","title":"Personalise product blocks for each shopper","summary":"Product blocks can now pick different products for each shopper when your email sends.","whats_new":"- Three new sources pick the products for each shopper when the email sends, so two shoppers on the same campaign can see completely different products\n- Shopper personalised picks products from what each shopper has viewed, added to cart and bought. It shows products other shoppers often buy together with those, never ones the shopper already bought, and you can use All products or limit it to Specific collections\n- Most recently viewed shows the products each shopper viewed most recently (in the last 90 days), newest first\n- Trending products shows the most viewed products across your store right now, the same for every shopper\n- Works in campaigns and in every email flow with a product block. Click a product block, click the Source card, then pick a source from the redesigned picker. You still choose 1 to 4 products, with the same layout settings as before","impact":"These sources pick products at send time, not when you build the email. A campaign can now feel 1:1, with no segments to build and no products to pick by hand.\n\nShopper personalised learns from your store's orders. Instant starts getting it ready as soon as you save your first email with this source, and the block shows Trending products until it is ready.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-choose-the-products-in-your-product-blocks","release_date":"2026-10-18","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Febd0ad5b-f704-4c26-a561-1e2ab76c845a%2Fshopper-personalised-product-block.gif","mime":"image/gif","caption":""}]},{"id":"announcement-1627bd18-ab37-4d11-bf7c-e7fad55020a4","title":"Smart Rules now support AND/OR logic","summary":"Combine filters with AND and OR to show each shopper the right content, in flows and campaigns.","whats_new":"- Smart Rules now use the same filter builder as the Shoppers page, so you can combine filters with AND and OR, and group them\n- Filter on the shopper (any filter from the Shoppers page, including Loyalty), on what triggered the flow (Products Engaged With, Cart Value), or on a Scheduled event for sale dates\n- Add a rule from any block in the email editor > Add Smart Rule, or drag the Rule block in from the Advanced section. Add as many versions as you like, the first match wins, and a Default covers everyone else\n- Rules are saved and reusable. Edit a rule once and it updates everywhere it is used, and your saved Shoppers segments show up as rules too\n- Click Preview to flick between versions, or search for a real shopper to see exactly what they will get before you publish","impact":"You can now do detailed targeting inside one email, like \"bought a sofa AND has not bought the protection plan\", or a different hero image for the product that triggered the flow. Your existing rules were moved across automatically, so there is nothing to rebuild.\n\nOne email can now serve every segment, so you need fewer duplicate flows and campaigns. It also pairs well with sign-up form quizzes: tag each answer, then use Smart Rules to show different content in your welcome flow.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-manage-rules-in-your-emails","release_date":"2026-10-17","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F50d17460-633e-479f-aee4-6eaa2cbee649%2Fsmart-rules-improvements.gif","mime":"image/gif","caption":""}]},{"id":"announcement-77cd5a97-0d02-4275-83c7-62cebd26e506","title":"Favourite blocks in the Block Library","summary":"Star your go-to blocks, see how often each one is used, and sort the refreshed Block Library your way.","whats_new":"- The Block Library in the email editor has a new design, with a wider layout so you can see more at once\n- Click the star in the top right corner of any block to add it to a Favourites section at the top of the tab. This works for Instant blocks and for your own saved images, HTML, rich text and layout blocks\n- Every card shows where it came from and how much it is used. Instant blocks show \"Instant generated\", and your saved blocks show \"Used on X emails\", or \"Unused\" if no email uses them\n- Sort by Most used, Newest or Oldest with the sort chip on the section header. The Library remembers your choice for next time\n- The image upload box is now one compact row under your images, so more images fit on screen. New uploads show at the top straight away","impact":"This is a refresh of the Block Library you already use, with favourites, usage counts and sorting added. Favourites are saved in your browser for now, so they do not carry across to a different browser or device.\n\nThe images and blocks you use most are now a couple of clicks away, with no scrolling through everything you have ever uploaded. \"Used on X emails\" also shows which images are in use, and which are safe to clean up.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-use-the-block-library","release_date":"2026-10-16","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Ffe3437b4-78e0-46fd-bf0f-305f15ffecb3%2Fnew-image-gallery.gif","mime":"image/gif","caption":""}]},{"id":"announcement-74eb821a-35c8-4890-9b68-24c2eda78317","title":"Quiz questions in sign-up forms","summary":"Add a quiz step to your sign-up form and save each shopper's answer to their profile.","whats_new":"- Add a quiz step to your sign-up form with one question and 2 to 20 answers, and shoppers pick one\n- Each answer saves to the shopper's profile as QUIZ_1 (and QUIZ_2, QUIZ_3 and so on if you add more quizzes)\n- Give any answer a Shopify customer tag, so shoppers are tagged by what they pick\n- Answers show as buttons in your Brand Kit colours, and you can change their alignment and width\n- Find it under Signup Form > Template > Add quiz step, then use the arrows to move it to the step you want","impact":"Because each answer can add a Shopify customer tag, you can use it straight away. Smart Rules and the Shopify Tag filter both work with those tags, so you can show different content to shoppers based on their answer, or build segments by answer.\n\nIt also tells you what each new subscriber wants from day one. Ask \"What's your biggest sleep concern?\" or \"Which brand are you shopping for?\", and the answer is on their profile from the moment they sign up.","heads_up":"","topic":"Pop-ups","tags":["instant-ai","instant-audiences"],"help_doc_url":"https://help.instant.one/instant-ai-sign-up-forms","release_date":"2026-10-14","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fd152b20e-a9e6-4daa-be0e-5c1d94aa0dea%2Fquiz-steps-in-forms.gif","mime":"image/gif","caption":""}]},{"id":"announcement-1bb3e38f-d995-41c1-a213-1cbf11fb4fe2","title":"Sign-up forms now use a block editor","summary":"Build multi-step sign-up forms from blocks, with your own layout and separate desktop and mobile designs.","whats_new":"- Build sign-up forms from blocks, the same way you build emails, and drag them onto the form instead of working inside a fixed template\n- Add as many steps as you need, then duplicate, rename, reorder or delete them, with every step side by side on one canvas\n- Choose from four layouts (Popup, Flyout, Full page and Banner), and use the device toggle to give desktop and mobile their own design\n- New forms start from your Brand Kit fonts, colours, button styles and padding, and the privacy policy and terms links fill in from your Shopify policies. You can change any of it\n- Changes save as a draft automatically, and publish checks stop a broken form going live (for example, one with no email field or no SMS disclosure)","impact":"The new editor replaces the old fixed template. Your existing pop-ups were converted to the new format automatically, so you start from what you already had, not from zero.\n\nYou can now build your forms the way you want them, including forms you are moving over from another platform. Quiz answers go straight onto the shopper profile, so you can personalise campaigns with what shoppers tell you. The Insights tab shows every submission by source and channel, with a searchable list of everyone who signed up.","heads_up":"","topic":"Pop-ups","tags":["instant-ai","instant-audiences"],"help_doc_url":"https://help.instant.one/instant-ai-sign-up-forms","release_date":"2026-10-14","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fd1a2b263-683e-412a-8b13-d5c3ddbbd986%2Fnew-sign-up-forms.gif","mime":"image/gif","caption":""}]},{"id":"announcement-1bdb2d57-8377-4faf-8a12-8a29f87ef0b5","title":"Loyalty status on shopper profiles","summary":"See each shopper's loyalty tier and points balance on their profile, and filter your shoppers by them.","whats_new":"- When you connect a loyalty app, each shopper profile gets a new Loyalty card with their membership status, VIP tier, loyalty provider and points balance\n- Loyalty members also get a chip at the top of their profile, next to their subscription status, that shows their VIP tier (or \"Loyalty member\" if they have no tier)\n- A new Loyalty filter on the Shoppers page lets you find shoppers by Points balance or VIP tier, for example \"Points balance is at least 1\"\n- Save the filter as a segment to use it again in campaigns\n- Find it under Shoppers > filter icon > Loyalty","impact":"You no longer need to open Yotpo to check where a shopper sits in your loyalty program. Their tier, provider and points balance are on the same profile as everything else Instant knows about them.\n\nIt also makes loyalty something you can target. Build a segment of your VIP tier members, or of shoppers with points to spend, and send them a campaign made for them.","heads_up":"","topic":"Shoppers","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/managing-customer-profiles-in-instant-ai","release_date":"2026-10-12","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F1d8ed7ad-3073-4720-adc1-47e239bf8c92%2Floyalty-information-on-shopper.gif","mime":"image/gif","caption":""}]},{"id":"announcement-bd3d03a7-07b5-456a-919b-102405f21fe4","title":"Send loyalty flows with Yotpo Loyalty","summary":"Connect Yotpo Loyalty and send loyalty emails with each shopper's real points, rewards and VIP tier.","whats_new":"- Connect Yotpo Loyalty to Instant, and Instant syncs each shopper's points balance and VIP tier\n- Find it under Integrations > Yotpo Loyalty > Continue to Yotpo. The Integrations page now also shows apps you can connect, not only the ones you already use\n- 15 ready-made loyalty flows sit in the new Loyalty section of the Flows page, such as Welcome to Loyalty, Points Earned, Points Expiration, Reward Reminder and Loyalty Tier Upgraded. Click Set up and the flow opens with a starter email already written\n- Add points, rewards and tier names to your emails from the product field picker","impact":"This is Instant's first loyalty integration. Your loyalty emails can now run from Instant with each shopper's real points, rewards and tier in them, so you do not need a separate tool to send them.\n\nYou can also target loyalty members directly. For example, build a segment of VIPs who are close to their next tier and send them a nudge to get there.","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-connect-yotpo-loyalty-to-instant-ai/","release_date":"2026-10-12","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fb9b4996b-6a43-4b73-ad22-e0bf86d9e505%2Fyotpo-loyalty-integration.gif","mime":"image/gif","caption":""}]},{"id":"announcement-e7696609-8e4d-4135-974b-c3c2ab7ff515","title":"Pause all coupons for a set time","summary":"Pause every Instant coupon for a set time, so shoppers don't get a flow coupon on top of a sitewide sale.","whats_new":"- Pause every Instant coupon for a set time, so shoppers do not get a flow coupon on top of a sitewide sale\n- Set a start and end date and time (in your store's timezone) and an optional name like \"BFCM Sale\", then pause straight away or schedule it ahead\n- A banner at the top of the page shows a scheduled or active pause, and you can edit it, cancel it or resume coupons early from there\n- While coupons are paused, every coupon card greys out and shows \"Paused · resumes\" with the date they come back on\n- Find it under Coupons > Pause coupons, next to Add coupons","impact":"A pause covers every Instant coupon at once. It stops the coupon block and code being added to your emails, but it does not remove coupon text you typed into your own email copy.\n\nYou can now set up a storewide sale once, without your flows sending a second discount on top. Coupons turn back on by themselves when the pause ends, so there is nothing to remember afterwards.","heads_up":"","topic":"Coupons","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/smart-coupons-for-instant-ai/","release_date":"2026-10-12","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fc7033156-bbe7-4d4e-aa27-3cf6294b44ce%2Fpause-coupons-globally.gif","mime":"image/gif","caption":""}]},{"id":"announcement-1c34f0ad-bf02-4646-ba80-81905feaa13d","title":"Search and add personalisation fields","summary":"Search and add every personalisation field you can use, right inside the email editor.","whats_new":"- Type `{{` in any text block and a searchable list of every field you can use opens right where you are typing\n- Fields are grouped, for example Basics and Shopper, and each one shows a friendly name with the exact variable underneath\n- The field you pick drops into your email as a chip, so you can see at a glance where your copy is personalised\n- Click a chip to set a default fallback value","impact":"You no longer need to guess at variable names or ask support for the right one. Every field you can use is listed in the editor, with the exact variable shown under its friendly name.\n\nAs Instant adds new integrations, the fields they bring will show up in the same list automatically, so personalising your emails stays in one place.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-add-personalisation-fields-to-your-emails","release_date":"2026-10-08","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Ffff85e0f-b768-4d71-9bdf-9ffb2041afd4%2Fproduct-fields.gif","mime":"image/gif","caption":""}]},{"id":"announcement-bcda6f08-1410-48af-a3f3-109e0084e1b9","title":"Send plain text emails","summary":"Switch any email to plain text so it reads like a note you typed and sent yourself.","whats_new":"- Turn on the \"Plain text email\" toggle at the bottom of the left panel in the email editor, and your email reads like a note you typed and sent yourself\n- The editor becomes a simple composer with From, Subject, Preview and the body, plus a toolbar for bold, italics, lists, links, text colour and merge tags\n- What you write is what lands in the inbox, left-aligned on a white background with no images or designed layout\n- Set it per step in flow emails and campaigns, so one touchpoint can be plain text while the rest stay designed\n- Switch back at any time and your designed blocks return exactly as they were","impact":"Some messages work better when they do not look like marketing. A plain text email looks like a personal message from you, not a newsletter.\n\nUse it for founder notes, feedback asks, VIP messages and restock heads-ups, where a personal, natural tone matters more than layout.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/sending-a-plain-text-email-with-instant-ai/","release_date":"2026-10-02","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F5024cfff-c028-4704-95d6-5abcf90f027a%2Fplain-text-email.gif","mime":"image/gif","caption":""}]},{"id":"announcement-f0c0ffd4-a970-4d36-9ce4-5e1efd885a6a","title":"Choose who gets a coupon with Coupon Rules","summary":"Add rules to a coupon so only the shoppers you choose get a code.","whats_new":"- Add rules to a coupon, so only shoppers who match those rules get a code\n- In the coupon's email settings, select \"Only shoppers who match rules\" and add the filters you need, such as Customer Insights or the product that triggered the flow\n- Shoppers who do not match still get the email, just without the coupon","impact":"Coupon Rules let you decide who a discount is for. Shoppers who would likely buy at full price still get the email, but without a code attached.\n\nThis means you give away less margin, and you control it yourself from the coupon's settings in Instant.","heads_up":"","topic":"Coupons","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/smart-coupons-for-instant-ai/","release_date":"2026-10-02","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Faf9bfd4a-0a32-49ea-933b-75b2db9e51f7%2Fcoupon-rules.gif","mime":"image/gif","caption":""}]},{"id":"announcement-42d741c8-01a1-4812-8895-6a3b6f27a207","title":"Bulk suppress and unsuppress shoppers","summary":"Suppress or un-suppress every shopper in a segment in one action, from the shoppers menu.","whats_new":"- Suppress or un-suppress every shopper in a segment in one action, right from the shoppers menu\n- Filter to the segment you want, then select \"Suppress matching shoppers\" or \"Unsuppress matching shoppers\"\n- A confirmation step shows a live count of how many shoppers match before anything runs","impact":"Suppression already works on a single shopper profile. This applies it to a whole segment at once, so a bulk change no longer needs our team to run it for you.\n\nYou now control who you email in bulk, on your own. The live count shows you exactly how many shoppers a change will touch before you confirm it.","heads_up":"","topic":"Shoppers","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/managing-customer-profiles-in-instant-ai/","release_date":"2026-10-01","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F81048ed1-ad81-46a2-a2fc-f5bb15720b4e%2Fbulk-suppress-on-dashboard.gif","mime":"image/gif","caption":""}]},{"id":"announcement-306823ea-7c60-428e-b34e-3606654273bb","title":"Campaigns now auto-save as you edit","summary":"Your campaign emails now save automatically while you edit them.","whats_new":"- The campaign email editor saves your changes automatically while you work\n- An indicator in the editor shows when your changes are saved\n- Changes save to the campaign draft, and nothing goes live until you publish\n- Auto-save is for campaigns only at the moment.","impact":"Auto-save keeps your work in the campaign draft. It does not publish anything, so you still decide when a campaign goes live.\n\nIf you navigate away, refresh the page or your session drops part way through an edit, your changes are still there when you come back.","heads_up":"","topic":"Campaigns","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-09-29","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fcfcd5ac4-a4cd-4eaa-8e75-4453f1f8cd68%2Fauto-save-in-campaigns.gif","mime":"image/gif","caption":""}]},{"id":"announcement-0fd59861-c7b2-441b-a1b6-7a305be6fa2f","title":"US merchants can now send SMS from a short code","summary":"Send your US SMS from a short code instead of a toll free number, for faster sending and a more established look.","whats_new":"- If you send SMS to US shoppers, you can now send from a short code, not only from a toll free number\n- Short codes send more than 100 messages per second, compared to 3 per second on toll free\n- To apply, ask your Customer Success Manager, who will take you through the application\n- Each short code is priced by custom quote, and you agree the price before the application is submitted","impact":"Short code applications are manual for now, and the US carriers review each one. Approval can take 6 to 12 weeks. Your toll free number keeps sending the whole time, and the short code takes over once it is live.\n\nSpeed is the main change. At 3 messages per second, a text to 10,000 shoppers takes almost an hour to go out. At 100 per second, it is done in under two minutes. A short code also looks more established to your shoppers than a toll free number.","heads_up":"","topic":"Deliverability","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-use-a-short-code-for-sms-in-the-us/","release_date":"2026-09-29","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F6e43af28-0738-46e2-9840-ae0f463304c6%2Fsms-shortcodes-for-us.gif","mime":"image/gif","caption":""}]},{"id":"announcement-58a1c420-771c-47c7-bb8e-d92ea2cf56ca","title":"A brand new Flows overview page","summary":"See your most important flows first and turn them on from a clearer Flows overview page.","whats_new":"- A redesigned Flows overview page lets you view and turn on your flows in one place\n- The highest impact flows, like abandonment, now sit front and center\n- The page is built to stay easy to navigate as more flows are added in the future","impact":"This is a new design for the Flows overview page. It changes how your flows are laid out, not how they work.\n\nThe flows that matter most, like abandonment, are now the first thing you see, so it is quick to check they are on. As Instant adds integrations, the page stays simple to scan instead of turning into a long list.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-09-28","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F606d4ab3-c6d8-4221-afd4-c4868d52e4a2%2Fnew-flows-overview.gif","mime":"image/gif","caption":""}]},{"id":"announcement-9a0633ce-dcff-4044-86d4-c48539665ec4","title":"Send SMS from your brand name in Australia","summary":"Apply for an alphanumeric sender ID in Instant, so your Australian SMS shows your brand name instead of a phone number.","whats_new":"- Apply for an alphanumeric sender ID in Instant, so your SMS to Australian shoppers shows your brand name instead of a phone number\n- Find it under Configuration > SMS\n- Track the status of your application on your SMS card and on your Dashboard\n- If you already use a sender ID on another platform, you can now apply to use it in Instant too","impact":"A phone number gives your shoppers nothing to recognise before they open a text. A sender ID puts your brand name in the sender line, so they know who the message is from at a glance.\n\nSender IDs in Australia have to be registered with ACMA, and your authorised representative has to confirm Instant's authorisation before anything sends from your brand name. While that is in progress, any numeric number on your account keeps sending, so you do not lose SMS during the switch.","heads_up":"","topic":"Deliverability","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-send-sms-from-your-brand-name-in-australia","release_date":"2026-09-25","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fc71cd882-1705-4701-82ef-facc8b8ad58b%2Falphanumeric-sender-id.gif","mime":"image/gif","caption":""}]},{"id":"announcement-4e2b0328-c93f-4ad7-a0db-c02f36378c0d","title":"A brand new Coupon page","summary":"A new Coupon page for creating, editing and viewing your coupons, with Shopify's checkout limits separated from Instant's send time rules.","whats_new":"- A new Coupon page lets you create, edit and view every coupon in one place\n- Your live coupons are listed together, so you can select one and read its full setup beside it\n- A preview on each coupon shows how the code appears in your emails\n- Coupon settings covers what Shopify enforces at checkout: the discount type, the amount, the minimum order, the expiry and what it combines with\n- Email settings covers what Instant applies at send time: which flows the coupon runs on and where it sits in the flow","impact":"This changes how your coupons are presented, not how they work. Your existing coupons, their codes and the flows they run on are all unchanged.\n\nThe split is the useful part, because the two groups of settings are enforced in different places. Anything under Coupon settings is attached to the code itself, so Shopify applies it at checkout however the shopper came by the code. Anything under Email settings decides who gets a code and when, and stops applying the moment the code is sent. Seeing which is which makes it much clearer why a coupon behaved the way it did.","heads_up":"","topic":"Coupons","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-manage-coupons-with-instant-ai","release_date":"2026-09-22","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fbb753b18-7d8a-44fa-9718-1193807cfdf0%2Fnew-coupons-ui.gif","mime":"image/gif","caption":""}]},{"id":"announcement-939e649b-20a1-48b9-850b-d330a745bcfe","title":"Flow analytics now shows your % of total site revenue","summary":"See how much of your total site revenue your Instant flows generate, on the flow overview page.","whats_new":"- The performance sentence at the top of your flow overview page now shows two more numbers\n- Your total site revenue for the period you have selected\n- The percentage of that revenue your Instant flows generated","impact":"Flow analytics has always shown what your flows earn as a dollar figure. On its own that number is hard to place against the rest of your business.\n\nThe percentage gives it context. You can see at a glance what share of everything your store sold came from Instant flows, and how that share moves as you change the date range.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-09-18","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F3a0419e9-019f-49dc-aac7-d8b12bd05f42%2Fsite-rev-flow-analytics.gif","mime":"image/gif","caption":""}]},{"id":"announcement-9d536ae0-6ec0-4193-ba70-c248411bf81e","title":"SMS is now available in all Abandonment Flows and all Stock Flows","summary":"Add SMS to every abandonment and stock flow, including Browse, Collection and Session Abandonment, Low in Stock and Back in Stock.","whats_new":"- SMS can now be turned on for every abandonment flow and every stock flow\n- Five more flows support SMS: Browse Abandonment, Collection Abandonment, Session Abandonment, Low in Stock and Back in Stock\n- If SMS is enabled on your account, open the flow and select Enable SMS on this Flow in the banner at the top\n- Each flow then sends a text alongside its emails, so a shopper who signed up by phone hears from you too","impact":"SMS in flows started with your Checkout and Cart Abandonment flows. It now covers every abandonment flow and every stock flow, and turning it on works the same way in each one.\n\nThat puts a text in front of a shopper who browsed a product, left a collection page, ended a session without buying, or is waiting on a product that is low or back in stock. Each of those moments can now reach a shopper by SMS as well as email.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/instant-ai-sms/","release_date":"2026-09-14","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F38dd3dc4-43ce-4ee6-b1a9-45a189f61990%2FSMS-all-abandonment-and-stock.gif","mime":"image/gif","caption":""}]},{"id":"announcement-c9d744d0-09cf-4f53-b25d-a4464a2f9f9a","title":"Countdown Timers are now in the block library","summary":"Add a live countdown timer to any email from the block library, styled from your brand kit.","whats_new":"- A new Countdown category in the block library gives you 6 timer styles to choose from\n- Drop one into an email and the colours and fonts come straight from your brand kit\n- The timer counts down live in the inbox, so every shopper sees the real time remaining when they open the email","impact":"Countdown timers add real urgency to a sale or launch email. This release puts them in the block library as a standard block, so adding one takes a couple of clicks and no design work.\n\nBecause the timer runs live in the inbox, the time shown is always correct at the moment the email is opened. A shopper who opens your sale email on the last day sees the hours left, not the number that was right when you sent it.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-09-11","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F48df66ef-a8c1-4f0a-93d1-d5b977c24431%2Fcountdown-timer-block.gif","mime":"image/gif","caption":""}]},{"id":"announcement-39188ff0-bf1e-4278-94fd-403ffe2c72b3","title":"New Insights tab on Abandonment Flows","summary":"See who your Checkout, Cart and Browse Abandonment flows recover and what they buy, in a new Insights tab.","whats_new":"- Checkout, Cart and Browse Abandonment flows now have a third tab, Insights, which breaks down where the flow's conversions come from\n- First time vs returning customers shows revenue, orders and average order value for each group\n- What customers bought splits recovered orders by customer type, cart size and product price band\n- How coupons perform shows redemption rate, coupon revenue, discount given, and average order value with and without the flow coupon\n- Top products ranks what the flow recovers by revenue or by purchases","impact":"Flow reporting has always told you how much revenue an abandonment flow recovers. It has not told you much about who it recovers, or what they buy.\n\nInsights fills that gap. You can see whether the flow brings back first time or returning customers, whether the coupon is helping or costing you margin, and which products and price points drive the recovered revenue.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-09-11","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Ff8fa3554-ca84-4056-a6b4-f37e891f25dc%2Fabandonment-flow-insights.gif","mime":"image/gif","caption":""}]},{"id":"announcement-12f5e10b-8f0e-47b0-af47-eb18180eaf10","title":"CTAs can now be overlaid on images","summary":"Add a CTA over any image in the image editor, styled from your brand kit.","whats_new":"- Editing an image now includes a CTA option, so you can place a button over any image\n- CTA styles come straight from your brand kit, with primary, outline and underline as the defaults\n- Choose Custom to configure your own CTA instead\n- Together with text and shapes, you can design a full hero image without leaving Instant\n- Select an image block while editing an email, then click Edit image","impact":"This follows text over images. The image editor already handled cropping and editable text, and the CTA was the last piece of a hero image that still had to be built somewhere else.\n\nEvery CTA style in your brand kit is available in the editor, so a button placed over an image matches the rest of your email with no setup. Pick Custom when one image needs something different.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-crop-an-image/","release_date":"2026-09-10","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F8c47c18a-1b69-4cca-bcdd-0d3ae159887d%2Fcta-over-image.gif","mime":"image/gif","caption":""}]},{"id":"announcement-c8e3703c-d1f9-4161-a608-6f21cd9ba7dd","title":"All flows now support up to 10 touchpoints","summary":"Every email flow can send up to 10 touchpoints, and your existing minimums stay the same.","whats_new":"- Every email flow now supports up to 10 touchpoints, up from a maximum of 5\n- Flows that were capped lower now use the same limit as every other flow\n- Minimums and defaults are unchanged, so nothing moves unless you add touchpoints yourself\n- SMS Welcome flows keep their maximum of 5 touchpoints","impact":"Instant AI still sets the number of emails in each flow for you, based on what performs. What changes here is the ceiling, not the recommendation.\n\nIf you have wanted more emails in one particular flow, you no longer have to work around a lower cap on that flow. Every email flow uses the same limit, so a Welcome or an Abandoned Cart sequence can run to 10 touchpoints when that suits your store.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-many-email-touchpoints-send-with-an-instant-ai-flow-","release_date":"2026-09-10","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fecc0c3a1-a699-4fa2-9dcd-7f9a2a269530%2Fadd-touchpoint.gif","mime":"image/gif","caption":""}]},{"id":"announcement-e4afd31e-cccb-4b34-acd2-5d42d94ec666","title":"Improved flow analytics with per step analytics","summary":"See revenue, interactions and per step performance for every flow on one page.","whats_new":"- Flow pages have a new structure, with revenue data at the top, then interactions, then the per step breakdown\n- Delivered, opens, clicks and conversions each plot as a graph over time when you select their tab\n- A new performance per step card breaks down performance by touchpoint, alongside the totals","impact":"The numbers behind your flows were already being tracked. What changes here is the order they appear in, so the revenue a flow brought in reads first and the detail sits under it.\n\nThe per step card is the new part. You can see which touchpoint is doing the work and what share of the results comes from each step, so a flow that looks healthy overall no longer hides a step that is not pulling its weight.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-09-03","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fcbc2a7b1-76b6-4ff6-b87b-2593b1f31ab9%2Fnew-analytics.gif","mime":"image/gif","caption":""}]},{"id":"announcement-9b6c015e-fd8d-4052-b94b-189688d0d50f","title":"Add text over images","summary":"Layer editable text over any image, straight from the image editor.","whats_new":"- The image editor now lets you layer text over any image\n- Build your own hero images, or drop a message over an image you already have\n- Text styling reads from your brand kit for smart defaults, and you can override it with your own\n- Your text stays editable for good. It is never flattened into the image, so you can come back and change it at any time","impact":"Text added to an image is usually baked into the file the moment it is saved. From that point a small copy change means rebuilding the image from scratch, and the original layers are gone.\n\nInstant keeps the text as its own layer for as long as the image exists. A price, a date or an offer can be corrected weeks later in a few seconds, without going back to a design tool.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-crop-an-image/","release_date":"2026-09-03","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F75fff44b-33df-42c9-b060-cc61a21d3f7c%2Fadd-text-images.gif","mime":"image/gif","caption":""}]},{"id":"announcement-819b31f5-534d-4558-9004-825eeff020fb","title":"Send emails from a different email address","summary":"Choose which email address and sender name each campaign or flow email goes out from.","whats_new":"- A new From section when you edit any email lets you pick which address that email sends from, in both campaigns and flows\n- Create sender profiles for each address you want to send from, each holding an email address and a sender name, for example John Smith and john@youremail.com\n- Set one profile as your default, so you only choose a different one when you want to\n- Find sender profiles under Settings > Email Settings, then scroll down to Sender profiles","impact":"Most of your email should come from the same place, and it still does unless you change it. This is for the emails that should not: a campaign written by your founder, or a plain text step in a flow that reads like a note from a person rather than from a brand.\n\nA plain text email lands differently when it actually arrives from your founder, and a message asking whether someone needs help with their order works better coming from support than from your marketing address.","heads_up":"","topic":"Emails","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-send-emails-from-different-email-addresses","release_date":"2026-09-03","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F46d23e82-8137-497d-9c0a-ab270828c47f%2Fswitch-sender.gif","mime":"image/gif","caption":""}]},{"id":"announcement-bbf9dc7d-1d56-4a39-8ee5-6c92b41e45c5","title":"SMS Welcome flows are now live","summary":"Turn on a dedicated SMS Welcome flow and text new subscribers as soon as they opt in to SMS.","whats_new":"- A dedicated SMS Welcome flow texts a shopper as soon as they subscribe to SMS\n- The flow appears in your dashboard once SMS is connected and ready to send\n- You write your own copy for each message in the flow\n- Your configured coupon carries across, and you can include the coupon code in your template\n- It runs in parallel with your email Welcome flow, so a shopper can receive both depending on which they signed up to and when","impact":"This is a standalone flow rather than SMS added to your existing Welcome flow. It has its own trigger, its own touchpoints and its own copy, and it does not replace or delay the email welcome a shopper is already in.\n\nWelcome copy is the most bespoke content most brands write, so this flow hands you the message to write rather than generating it. A shopper who signs up with a phone number and no email address now gets a welcome as well, where before they heard nothing from you until your next SMS campaign.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-does-the-sms-welcome-flow-work","release_date":"2026-09-02","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F0973c3f8-3059-4c3a-9407-7e8e9cf36e06%2Fwelcome-flow-sms.gif","mime":"image/gif","caption":""}]},{"id":"announcement-c0bf4031-1356-41bd-a6b3-e67aaafb1a09","title":"Coupon analytics","summary":"See how your coupons perform, from ROI to their effect on order value, for any timeframe you choose.","whats_new":"- A new Analytics page gives you a full breakdown of how your coupons are performing\n- See the ROI of your coupons, which flows perform best, and how coupons affect your average order value\n- Compare how coupons affect first time buyers against repeat buyers\n- The breakdown recalculates for the timeframe you select, so you can look at any period\n- Find it under Settings > Coupons > Analytics","impact":"This page puts your coupon performance in one place, so you can see what your discounts cost you and what they bring back.\n\nBecause the figures follow the timeframe you pick, it is most useful if you only run coupons at certain times, or if you are testing different strategies. Select the dates of a sale or a test and you get a breakdown for exactly that period.","heads_up":"","topic":"Coupons","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-31","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F609160d9-619d-4c9a-aca7-a4f3d88431dd%2Fcoupon-analytics.gif","mime":"image/gif","caption":""}]},{"id":"announcement-e6a7a546-2a9f-4568-831d-daf691f1f75d","title":"Brand kit now supports a mobile only logo","summary":"Upload a second logo just for mobile, and Instant picks the right one per device.","whats_new":"- Upload a second logo that is specific to mobile\n- Shoppers reading on desktop see your desktop logo, and shoppers on a phone see your mobile one\n- Works automatically across every Instant header, all you need to do is upload the extra file","impact":"Plenty of brands have a long horizontal logo that works well on desktop and gets squeezed on a phone, so they keep a shorter mobile version alongside it.\n\nUntil now the way to handle that in an email was a custom header with your own logic for what to show and hide on mobile. You can keep using Instant’s standard header instead, and just upload the second file.","heads_up":"","topic":"Brand Kit","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-28","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F6b57746d-7669-4493-92ca-1434a3c92406%2Fcustom-mobile-logo.gif","mime":"image/gif","caption":""}]},{"id":"announcement-ec4acad8-9106-4603-81f3-bbeaf6db4803","title":"Request Review Flows now support custom triggers","summary":"Set your own delay between an order being fulfilled and the review request going out.","whats_new":"- Set your own waiting period between an order being fulfilled and the review request sending\n- The default stays at 7 days, so nothing changes unless you adjust it","impact":"","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-28","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F61151346-925a-462e-b82e-228526bf01be%2Frequest-review-trigger-change.gif","mime":"image/gif","caption":""}]},{"id":"announcement-62a13f10-b80f-4259-90fc-785bf814f2a2","title":"Skip Campaign emails if someone converts","summary":"Stop sending the rest of a multi-step campaign to shoppers who have already purchased.","whats_new":"- Turn on a toggle to stop sending the remaining emails in a multi-step campaign to shoppers who convert\n- Build a nurture campaign of three or four emails and have it behave like a flow, so anyone who purchases early drops out\n- Off by default, and you can switch it on or off at any time\n- Find it under Campaigns > your campaign > Overview > Stop sending after purchase","impact":"Campaigns and flows have always worked differently. A flow reacts to what a shopper does, and a campaign sends to everyone on the list. That gap mattered most when you were using a multi-step campaign to nurture shoppers towards a purchase, because someone who bought from the first email kept getting the rest.\n\nYou can now put that logic on a campaign. Build three or four emails to warm shoppers up, and anyone who converts along the way stops receiving the remaining sends.","heads_up":"","topic":"Campaigns","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-21","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fa435d3e2-ddd3-402c-bdbe-420e851d36fb%2Fturn-on-stop-sending-convert.gif","mime":"image/gif","caption":""}]},{"id":"announcement-ff60933f-0b95-4364-aad7-87f3f6b03791","title":"Bounce Reasons now on the deliverability dashboard","summary":"See exactly why your emails bounce, grouped by reason, on the deliverability dashboard.","whats_new":"- A new Reasons tab on the deliverability dashboard breaks down every reason your emails bounce\n- Bounces are grouped into categories, so you can see exactly what is causing them\n- An activity log at the bottom of the page shows everything happening on your account\n- Search, filter and open the full detail on any entry, which makes a problem much faster to diagnose","impact":"This page reports on work that is already happening. Instant manages a large number of deliverability scenarios for you automatically, and the recommendations page already tells you when something needs your attention.\n\nReasons adds the evidence behind that. It shows why the bounces you still see are happening, and once the detail is visible most accounts look a lot healthier than expected.","heads_up":"","topic":"Deliverability","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-21","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F8fc928c8-4392-454f-ba62-be41ac172059%2Fbounce-reasons.gif","mime":"image/gif","caption":""}]},{"id":"announcement-cfde99b2-9188-40ab-b721-984eddd60f6a","title":"Crop images from the email editor","summary":"Crop, rotate and flip your images without leaving the email editor.","whats_new":"- Crop and edit your images from inside the email editor\n- Choose from a library of preset image sizes, or crop freeform to your own dimensions\n- Rotate and flip images as well","impact":"Small image changes used to mean leaving Instant. You would open the image in another tool, crop it, save it, then come back and upload it again.\n\nNow the edit happens where you are already working, so the back and forth goes away for the small adjustments that come up while you are building an email.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-crop-an-image","release_date":"2026-08-20","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fb2db46ce-756c-49f6-a4a4-745e69de267a%2Fimage-cropping.gif","mime":"image/gif","caption":""}]},{"id":"announcement-0fca02b7-b23a-4fe7-8294-83ed0ed45341","title":"Send a preview email to someone else","summary":"Send a test email to a client, a teammate, or anyone who needs to review it, not just to yourself.","whats_new":"- Send a preview email to an address other than your own\n- Click Send preview to send it to yourself by default\n- Or open the drop down to pick another user, or type in any email address\n- Useful when the person who needs to review the email is not an Instant user","impact":"If you work with an agency or review emails across a large team, the person signing off on the copy is often not the person logged into Instant. You can now send the preview straight to whoever needs to see it, without forwarding it on yourself.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-19","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F7d76d151-df24-43a8-ab6c-e1deb6266276%2Fpreview-email.gif","mime":"image/gif","caption":""}]},{"id":"announcement-4abe6b5d-fe2a-42ee-b8d4-93d2d922d910","title":"Winback periods are now adjustable beyond 90 days","summary":"Set your winback flow to any number of days, so it matches how often your customers actually buy.","whats_new":"- Set a winback period to any number of days, not just up to a 90 day maximum\n- Extend to 120 days, 180 days, or longer where your buying cycle calls for it\n- The 90 day default stays in place, so nothing changes unless you choose to adjust it","impact":"A 90 day winback window is best practice for most stores, and it gets the strongest results across our merchant base. But some categories have much longer natural repurchase cycles, and a 90 day cap meant the flow would reach shoppers well before they were ready to buy again.\n\nYou can now match the winback period to how your customers actually shop, whether that is four months, six months, or longer.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-18","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fa6eb38b4-cf62-48b0-a581-e4258584eae8%2Fcustom-winback.gif","mime":"image/gif","caption":""}]},{"id":"announcement-16518f64-92ae-485e-a90c-ea6a2024920e","title":"Configurable stock thresholds for Back in Stock and Low in Stock","summary":"Set your own unit threshold for the Back in Stock and Low in Stock flows instead of the fixed 10 units.","whats_new":"- Set your own unit threshold for the Back in Stock and Low in Stock flows, instead of the fixed 10 units\n- Choose Default to stay on the standard threshold, or Custom to set your own number of units\n- Low in Stock triggers when inventory falls below the number you set. Back in Stock triggers once at least that many units are added back\n- One threshold per flow, and you can change it whenever you like\n- Saved changes apply to the flow straight away\n- Existing flows stay on the 10 unit default until you change them\n- Find it under Flows > flow overflow menu > Edit trigger","impact":"","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-14","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F8e4de28a-8693-49ab-901e-d39683d065bb%2Fcustom_BIS_trigger.gif","mime":"image/gif","caption":""}]},{"id":"announcement-4f849e7c-513a-4751-afeb-74d61ec3ce19","title":"Daily, weekly and monthly view for the campaign revenue graph","summary":"Switch the campaign revenue graph between daily, weekly and monthly to see up to 12 months of revenue.","whats_new":"- The campaign revenue graph can now be filtered by daily, weekly or monthly, instead of showing the last 7 days only\n- Switch to monthly to see your total campaign revenue across the past 12 months\n- Switch to weekly or daily to compare this week against last week\n- Find it on the campaign revenue graph at the bottom of your `Dashboard`","impact":"","heads_up":"","topic":"Campaigns","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-14","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fc1ea4b0d-3804-4527-b6b5-47d076e35c85%2Fcampaigns-daily-monthly-weekly.gif","mime":"image/gif","caption":""}]},{"id":"announcement-8312a255-f6c5-4377-bb4a-6e0b04793683","title":"Upload images up to 10MB","summary":"Upload images up to 10MB, including GIFs.","whats_new":"- Upload images up to 10MB\n- This includes all supported image types, including GIFs","impact":"","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-12","media":[]},{"id":"announcement-e53f110e-9372-494b-ae1a-22bc2b71f21e","title":"Upload customers to a custom list","summary":"Tag everyone in a shopper upload with a shared attribute, so you can find that group again later.","whats_new":"- When uploading a new list of shoppers, you can now choose to tag everyone in that upload with a shared attribute\n- This creates a custom profile attribute for the new list and tags every shopper you upload with it\n- Choose to upload to your master list only, or upload to your master list and tag them with a custom attribute at the same time\n- Find the new attribute after uploading under Shoppers > Filters > Profile Attributes > Your filter","impact":"Often you run an event and walk away with a CSV of sign-up emails, then need to email everyone on that list. You can upload them as new shoppers so they are in your campaigns, but it can be hard to know where you met them or to keep that group of people associated together.\n\nTagging them on upload solves that. The shoppers go into your master list as normal, and the shared attribute lets you find the exact group again in segmentation and target them in a campaign.\n\nPreviously you could do this with Shopify tags, which is still a great, closely integrated approach. This is an alternative for when you think in terms of \"lists\", while staying integrated with everything in segmentation.","heads_up":"","topic":"Shoppers","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-11","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F64c4ed6b-4a32-479b-a294-1459db5adee5%2Fadd-to-custom-list.gif","mime":"image/gif","caption":""}]},{"id":"announcement-012828dc-42e6-44d2-82f5-a89327b3ae9f","title":"More visibility over Shopify integration events","summary":"See webhook and conversion events on your Shopify integration page to check the integration is healthy.","whats_new":"- See webhook events and conversion events directly on your Shopify integration page\n- Get a clearer picture of the health of your Shopify integration in one place\n- Check whether the events coming from your store have actually changed over time\n- See which events we receive from the Shopify webhook (server side) and which from our pixel (client side)\n- Find it on your Shopify integration page","impact":"","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/understanding-shopify-integration-events-with-instant-ai/","release_date":"2026-08-10","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F07c091fc-cef6-47b3-bcb0-4c5376291a4d%2Fintegration-events.gif","mime":"image/gif","caption":""}]},{"id":"announcement-c6e4896a-5f5a-4daf-88bb-a12f1a0e25ec","title":"Improved breakdown of segment count","summary":"A tooltip on your eligible contact count shows exactly how that number is reached.","whats_new":"- A tooltip now sits next to the total eligible contacts for a campaign, breaking down how that final number is reached\n- See exactly what is subtracted to get there, for example suppressed contacts and email addresses not eligible to receive marketing","impact":"Your total email list and the number you can actually send a campaign to are often different, and it is not always obvious why. The usual reason is that suppressed contacts cannot be sent a campaign, so they are removed from the eligible count.\n\nNow you can hover over the total and see the full breakdown yourself, so the numbers make sense at a glance without having to ask.","heads_up":"","topic":"Segmentation","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-10","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F0c5da007-d1a8-47fc-8157-a7255f99babd%2Fsegment-count.gif","mime":"image/gif","caption":""}]},{"id":"announcement-5e0aadc4-1389-4853-882a-d57adacd08e9","title":"Custom flow improvements","summary":"Trigger a custom flow automatically when a Shopify tag is added to a customer.","whats_new":"- Trigger a custom flow automatically when a specific Shopify tag is added to a customer\n- Ideal for time-limited campaigns like a sale waitlist, a competition, or an event sign-up: apply a Shopify tag to the right customers and the matching flow enrols and sends\n- Reuse the same tag for segmentation, so you can also send a one-off campaign to everyone carrying that tag (for example, the moment your sale goes live)\n- Find it under Flows > Custom","impact":"Some brands run a sale, waitlist, or promotion that only needs a flow for a short window, then take it down again. That kind of short-lived, custom automation was hard to manage before. Now you can add a Shopify tag to the right customers and trigger a custom flow off it, for exactly as long as you need it, without touching your core flows.\n\nOne brand recently shut their store for 48 hours and built a waitlist flow that captured everyone who submitted their email while the store was down. When they reopened, they sent a campaign to everyone carrying that tag: an on-demand announcement to a warm, ready audience of over 1,700 people. The same approach powers competitions too, like tagging 1 in every 100 entrants as a winner and triggering a flow just for them.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-run-a-custom-waitlist-or-competition-flow","release_date":"2026-08-10","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Ffa52fdd7-9704-4c8d-9949-c547bef79744%2Fcustom-flow-from-shopify-tag.gif","mime":"image/gif","caption":""}]},{"id":"announcement-979b2edb-cd80-40f5-8866-b1e4b26f2550","title":"Predicted Gender in segmentation","summary":"Segment shoppers by a predicted gender based on their first name.","whats_new":"- A new filter on a shopper's profile that predicts a shopper's gender based on their first name\n- Go to Shoppers > Add Filter > Profile Attribute > Predicted Gender","impact":"Predicted gender is based on census data matched to first names, the same approach used elsewhere. It is not relevant for every store, but some verticals rely on it heavily, so if you segment this way today you can now do it inside Instant.","heads_up":"","topic":"Segmentation","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-use-predicted-gender/","release_date":"2026-08-08","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F25163677-d373-43d8-af0a-c4a52d8f0a4b%2Fpredicted-gender-segmentation.gif","mime":"image/gif","caption":""}]},{"id":"announcement-fee22ba0-f422-4146-b815-1653847a6cd1","title":"Filter segments by product variant","summary":"Build segments around a specific product variant, like a single size or colour, not just the product.","whats_new":"- Build segments based on a specific product variant, not just the product itself\n- Target shoppers by the exact variant they bought or engaged with, like a single size, colour, or style within a product\n- Combine variant filters with your other segment rules to get as specific as you need\n- Find it under Segments > Add Rule > Product Variant","impact":"","heads_up":"","topic":"Segmentation","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-05","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fe4c7ff49-97cf-4e85-9acc-fa5659fc9675%2Fproduct-variant.gif","mime":"image/gif","caption":""}]},{"id":"announcement-9d21a1aa-d272-471c-b6e9-50845c815d1a","title":"Turn off review stars in emails","summary":"Turn off review stars in your emails if you would rather not show them.","whats_new":"- Turn off review stars in your emails if you'd rather not show them\n- Stars stay on by default, you can opt out whenever you like\n- Handy if your reviews provider is unsupported or only partially supported\n- Find it under Settings > Email Settings","impact":"","heads_up":"","topic":"Emails","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-04","media":[]},{"id":"announcement-1524a4f2-3b98-4064-9188-06cee5e32a8f","title":"Dismissible Klaviyo integration banner","summary":"Dismiss the Klaviyo integration banner and it stays hidden for that site.","whats_new":"- The banner prompting you to integrate with Klaviyo can now be dismissed\n- Press the X on the banner and it stays hidden for that site from then on\n- You can still add an integration any time under Settings > Integrations, the banner just won't show","impact":"","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-04","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F36df2679-96ad-4ef4-a65e-ca2797f51aaf%2Fdissmissable-klaviyo-integration.gif","mime":"image/gif","caption":""}]},{"id":"announcement-92abc784-2714-4a26-a7e0-db552814b8bc","title":"Improved shopper profiles and customer health insights","summary":"Open a shopper profile in a side panel and see their spend, order frequency and predicted next order.","whats_new":"- Shopper profiles now open in a side panel, so you can click a profile and see a preview without leaving the page you're on\n- Expand any preview to a full panel, or copy its URL to share a shopper with a teammate for collaboration\n- Previewing a shopper now shows customer health insights based on their past purchase behaviour: their total spend with you, their average order value, their average time between orders, and a predicted next order date from their history","impact":"Shopper profiles used to mean a full page redirect every time you wanted a closer look. Now you can open a profile in a side panel, glance at what you need, and carry on where you were.\n\nThe new customer health insights turn each profile into a quick read on the relationship. See who your highest spenders are, how often they buy, and when they're likely to order next, so you can spot the shoppers worth a targeted follow up.","heads_up":"","topic":"Shoppers","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-08-03","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fdd325fe7-56c4-415b-912a-784102663e1e%2Fimproved-shopper-profile.gif","mime":"image/gif","caption":""}]},{"id":"announcement-8159ff28-bafa-4271-9d85-769225574f98","title":"Filter segments by products in a collection","summary":"Filter segments by whether a shopper bought, viewed or added to cart a product in a collection.","whats_new":"- Filter segments based on whether a shopper has purchased a product inside a collection\n- The same option is supported in the Product Viewed and Added to Cart filters\n- Bulk manage product filters by collection instead of selecting products one by one","impact":"","heads_up":"","topic":"Segmentation","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-31","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F4d412009-3403-49db-84ef-ce6e472a9c40%2Fproducts-in-collection.gif","mime":"image/gif","caption":""}]},{"id":"announcement-19cbc54a-8d0b-4ae0-b61b-7ff7e01599ae","title":"Smart coupons can now have a minimum amount configured","summary":"Set a minimum discount as well as a maximum in your smart coupon rules.","whats_new":"- Pick a minimum % discount to offer in your smart rules, as well as a maximum\n- Both ends of the discount range are now fully configurable\n- Previously the minimum was fixed at 5% and only the maximum could be adjusted","impact":"","heads_up":"","topic":"Coupons","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-31","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Ff649a48a-4430-494a-831d-e7f9c57ec11a%2Fmin-coupon.gif","mime":"image/gif","caption":""}]},{"id":"announcement-607301dc-e1db-4329-a969-9459615f9e75","title":"Drag and drop images onto the canvas","summary":"Drag files from your computer onto the canvas and each one is added as its own image block.","whats_new":"- Drag files straight from your computer onto the canvas in bulk\n- Every file is added automatically as its own image block, no need to go through the image library","impact":"If you design images in other tools and just need them inside Instant, this is much faster. Drop a whole batch of files onto the canvas at once and we'll turn each one into an image block for you, so you can build a campaign in a fraction of the time.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-30","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F0948445c-8a18-4927-8373-20af55545498%2Fdrag-and-drop-images.gif","mime":"image/gif","caption":""}]},{"id":"announcement-781ce7e4-7101-49fb-8237-2a2bf1025dbc","title":"Cleaner advanced segment filter","summary":"A refreshed layout for the advanced segment filter, so groups and AND/OR logic are easier to follow.","whats_new":"- A refreshed layout for the advanced segment filter, making it easier to manage groups and AND/OR logic\n- All the same functionality, just cleaner and easier to follow","impact":"Building a segment with several groups and nested logic used to be hard to read. The new layout makes the structure clear at a glance, so it's quicker to build the segment you want and easier to spot when the logic isn't quite right.","heads_up":"","topic":"Segmentation","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-30","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Ff91f05ca-119b-4ee4-924e-3f4fa51b3c38%2Fnew-advanced-shopper-ui.gif","mime":"image/gif","caption":""}]},{"id":"announcement-5f372513-7648-4f45-acbb-874953526a1c","title":"Change the background colour of an individual email","summary":"Override your brand kit to set the background and text colour for one email.","whats_new":"- Set the background colour and primary text colour for a single email\n- Use the Style panel on the left to override your brand kit for this one email\n- Find it in Email Templates > Template Designer","impact":"Most brands use their brand kit for the vast majority of their emails, and that's exactly how it should work. But now and then you want one email to look different, without touching your brand kit or every other email.\nNow you can change the background and primary text colour of a whole email as a one off override, applied in bulk across that email in a couple of clicks. Without needing to manage individual blocks.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-30","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F1431d936-0a84-429d-a815-ac9c776344d3%2Fbulk-change-bg-colour.gif","mime":"image/gif","caption":""}]},{"id":"announcement-7f8aabd2-6f16-4384-a612-4a289509a32e","title":"Bulk paste for tone of voice words","summary":"Paste a comma separated list into your tone of voice fields and each word is added as its own chip.","whats_new":"- Paste a comma separated string of words into your prioritise and avoid fields, and each word is added as its own chip automatically\n- Placeholder text now shows you how to paste with commas, and displays your remaining word allowance\n- Each single entry is capped at 60 characters, so a stray paragraph won't get added by mistake","impact":"Tone of voice words are meant to be single words or short phrases, but it wasn't always obvious, and some stores pasted in full paragraphs by mistake. Now the field tells you exactly how to add words, shows your allowance, and blocks overly long entries before they cause problems. Managing a long list is quicker, and you get it right the first time.","heads_up":"","topic":"Brand Kit","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-30","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F4cc6e833-304f-439d-b7d2-ffae3c3eedc2%2Fcopy-paste-brandkit-strings.gif","mime":"image/gif","caption":""}]},{"id":"announcement-244b3307-b12f-4113-a9ae-2ae2501dc3ab","title":"Remembering draft settings when swapping images","summary":"Swap an image and keep your unsaved customisations, including URL links.","whats_new":"- Swap an image and keep all your unsaved customisations, including URL links\n- Previously, swapping an image reset those settings, so you had to reapply them each time\n- Makes cloning campaigns and updating images much faster","impact":"If you clone a campaign and swap in new images, you no longer lose the links and customisations you had already set. Everything carries over to the new image, so updating creative is a quick swap rather than a rebuild.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-24","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F7d890b7a-ef0b-414a-837a-af803df7e6e3%2Fswap-image-source.gif","mime":"image/gif","caption":""}]},{"id":"announcement-4d8138e4-6324-41c5-bc88-19e761cd1007","title":"Drag and drop improvements in the email editor","summary":"Drag blocks from the gallery onto the canvas so you control exactly where each one lands.","whats_new":"- Drag blocks straight from the gallery on the left onto the canvas, so you control exactly where each one lands\n- Prefer clicking? A click still auto-inserts the block into the middle of your canvas, so both methods work\n- The side panel now shows all available blocks by default, so you can reach them faster without opening the library every time\n- Find it in the email editor","impact":"Placing blocks used to mean clicking and then dragging them into position after they landed in the middle of the canvas. Now you can drop a block exactly where you want it in one move, which makes building and rearranging emails quicker. If you liked the old click to insert flow, nothing changes, it still works alongside drag and drop.","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-24","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F8856647d-727c-4d01-9cea-43f73bed3082%2Fdrag-and-drop-buttons.gif","mime":"image/gif","caption":""}]},{"id":"announcement-80e83667-4893-4254-832a-6eb1f0033e4d","title":"Reorder segments","summary":"Drag and drop your segments into the order you want, so your favourites stay front and centre.","whats_new":"- Drag and drop your segments to reorder them however you like\n- Reorder the cards directly on screen, or from within the overflow dropdown\n- The order you set controls which segments show by default, so your favourites stay front and centre","impact":"If you manage a large number of segments, the ones you use most can get lost in the overflow dropdown. Now you decide the order. Pin your key segments (like VIPs or recent purchasers) to the front so they're always easy to reach, and keep the rest tidied away.","heads_up":"","topic":"Segmentation","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-22","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fee2aa71e-c2e8-41e6-a0d0-cda87a953241%2Freorder-segments.gif","mime":"image/gif","caption":""}]},{"id":"announcement-876c665e-283d-45fc-a59e-4fd9ee546c31","title":"Improved deliverability recommendations","summary":"Instant checks your DMARC and SPF setup and flags settings that are quietly hurting your deliverability.","whats_new":"- Instant now assesses your DMARC and SPF settings on the deliverability dashboard to check you have the optimal setup, not just that your records are connected\n- Your domain is monitored proactively, so we surface other settings that could be quietly affecting your deliverability, even after you have added the right DNS records\n- Key recommendations now appear on your main domain page as well as the deliverability dashboard, so you see them wherever you are working\n- Find your recommendations under **Settings > Deliverability** or **Settings > Domain**","impact":"Many brands add the correct DNS records and connect successfully, but do not realise other settings on their domain are still holding back their deliverability. The expanded recommendations catch these for you.\n\nIt is a useful checklist before you go live, to make sure everything is optimised from day one. It is just as useful if you are already sending and want to confirm you are following best practice. Either way, the goal is simple: fewer emails in spam, more in the inbox.","heads_up":"","topic":"Deliverability","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/how-to-get-the-best-email-deliverability","release_date":"2026-07-22","media":[]},{"id":"announcement-e07545ec-ef18-487e-b241-7fcab1769120","title":"Change font size in the text editor","summary":"Highlight any text and set it to any size, not just your brand kit sizes.","whats_new":"- Override any text to any size directly in the text editor\n- Previously text could only be set to brand kit sizes. Now you can highlight any text and set it to any size you like\n- Override the font style too, using any font imported from your brand kit, along with other styling options","impact":"","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-21","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Ff7a54891-0744-4d43-8e77-9fe042f6d0fb%2Fmore-granular-text-controls.gif","mime":"image/gif","caption":""}]},{"id":"announcement-59c667f5-6804-4b8c-8892-ace0def4c083","title":"Change the background colour of layout blocks","summary":"Set the background colour of an individual layout block, independent of the rest of the email.","whats_new":"- A colour picker has been added to the Layout Block options\n- Override the background colour of an individual layout block, independent of the rest of the email","impact":"","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-21","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fe02f1fd1-50de-47d3-8c4b-1661b1ad9fee%2Fchange-layout-block-colour.gif","mime":"image/gif","caption":""}]},{"id":"announcement-7e0f52fb-abd9-48f6-8ccf-98da6ab8c4e4","title":"Minimum and maximum email touchpoints","summary":"Welcome flows now support up to 10 emails, and Price Drop flows can drop to a single email.","whats_new":"- Welcome flows now support up to 10 email touchpoints (previously 5)\n- Price Drop flows now support as few as 1 email touchpoint (previously 3)\n- Adjust the number of emails when editing your Welcome or Price Drop flow","impact":"","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-21","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F01958794-ef66-4c27-8980-da03b78bfd96%2Freduce-email-touchpoint.gif","mime":"image/gif","caption":""}]},{"id":"announcement-667393d2-1be2-4fcd-b551-286aa54a8c6b","title":"First Anniversary flow","summary":"Celebrate a customer one year on from their first purchase with an automatic anniversary email.","whats_new":"- Enable a First Anniversary flow to celebrate a customer one year on from their first purchase\n- The email sends automatically one year after a customer's first order\n- Add a coupon with a discount to mark the occasion and give them a reason to come back","impact":"The First Anniversary flow is a simple, personal way to build loyalty and win back customers who haven't shopped in a while. Marking the anniversary of a first purchase gives you a natural, warm reason to reach out, and pairing it with a discount turns that moment into an incentive to buy again. It works especially well as a winback, reminding customers of a brand they bought from a year ago with a personalised gift.","heads_up":"","topic":"Flows","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-21","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fd59302ba-613a-45e6-9a7c-b619212533d7%2Ffirst-anniversary.gif","mime":"image/gif","caption":""}]},{"id":"announcement-0618a81c-1531-4b13-9751-f104f4110e01","title":"Image gallery improvements","summary":"Upload images in bulk and clear out unused ones in a single action.","whats_new":"- Upload images in bulk. When you add an image block, drag and drop multiple images at once and they auto-select and add to your email together.\n- Ideal if you design a batch of images in Canva or elsewhere and want to drop them straight into the gallery and add them all in one go.\n- Bulk delete unused images. In the \"Unused\" tab of the gallery, select all and clear them in a single action.\n- Keeps your image gallery tidy by removing images you no longer need.","impact":"","heads_up":"","topic":"Email editor","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-14","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F3bb656e8-1bd6-47da-bce0-c83d74ce0bd7%2Fbulk-upload-images.gif","mime":"image/gif","caption":""}]},{"id":"announcement-a82a8f6b-0ac7-4f6e-999e-46443cfadbc7","title":"Improved location filters","summary":"Filter shoppers by country, state, city, or distance from an address.","whats_new":"- The location filter in segmentation now supports more granular shopper information\n- Filter by Country, State, City, or distance from an address\n- Add the location filter, choose how you want to drill down, and follow the prompts\n- With the distance filter, choose whether to measure in miles or kilometres\n- Address searches run through Google's address API, so you can find any valid registered address","impact":"Many brands want to get granular with segmentation to unblock use cases the standard filters could not reach.\n\nYou can now find every customer within 10km of your store, or target shoppers in specific suburbs for a local promotion. Set the location filter once, pick how you want to drill down, and Instant handles the rest.","heads_up":"","topic":"Segmentation","tags":["instant-ai"],"help_doc_url":null,"release_date":"2026-07-08","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F9c0ddfb7-2644-4502-a304-35d871e2b14a%2Flocationfilters.gif","mime":"image/gif","caption":""}]},{"id":"announcement-de268ce7-579c-4e20-8c22-ac7be509f6fe","title":"Self-serve changes to domains and subdomains","summary":"Configure and change your own sending subdomain without going through support.","whats_new":"- Configure and change your own sending subdomain, without going through support\n- Choose the subdomain name you send from (for example, mail. or send.)\n- Get a fresh set of DNS records to add every time you create a new domain\n- Once a domain is authenticated, pick which one Instant sends from\n- Find it under `Settings` > `Domain`","impact":"","heads_up":"","topic":"Deliverability","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/update-your-domain-instant-ai/","release_date":"2026-07-08","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2F6807abdd-d22f-44d6-94bc-cbf94c77c0b8%2Fself-serve-domain-changes.gif","mime":"image/gif","caption":""}]},{"id":"announcement-a4cf5812-055c-426f-9b29-11248cbb5b48","title":"Meta integration for segments","summary":"Sync any Instant segment to Meta as a custom audience, refreshed every day.","whats_new":"- Connect Instant AI to Meta to build more targeted audiences for your Meta ads\n- Create a segment in Instant using any criteria, then add it to your Meta integration\n- We sync everyone in that segment to Meta once a day, so your audience stays current for targeted ads\n- Find it under Integrations > Meta and follow the prompts to get started","impact":"Your first party data is some of your best ad targeting data, and Instant AI can help you make the most of it. The Meta integration lets you take any segment you can build in Instant, from cart abandoners to VIPs to shoppers who viewed a specific product, and turn it into a Meta audience for your ads.\n\nBecause the segment is dynamic, the audience is too. We re-sync it to Meta every day, so as shoppers meet or stop meeting your criteria, your Meta audience keeps up without any manual exports.\n\nFor example, build a segment of everyone who abandoned cart and viewed a specific product but hasn't purchased, sync it to Meta, then push them a special offer on Facebook and Instagram.","heads_up":"","topic":"Integrations","tags":["instant-ai"],"help_doc_url":"https://help.instant.one/instant-ai-meta-integration-sync/","release_date":"2026-07-06","media":[{"url":"https://website-api.instantaudiences.app/release-notes?media=feature-announcements%2Fac4ddb61-ff16-436e-ac65-6ee3faa807b4%2Fmeta-integration.gif","mime":"image/gif","caption":""}]}]}